Commercial Insights & Analytics Business Partner Personal Health DACH (m/w/d)

The Commercial Insights & Analytics Business Partner drives category and commercial performance in the DACH region through data-driven decision-making and actionable insights. This role acts as the primary insights partner to the DACH Commercial Leader, connecting performance tracking, consumer understanding, and local business priorities to the broader Western Europe strategy. Responsibilities include strategic advising, performance reporting, managing research initiatives, closing knowledge gaps, and supporting zone-level initiatives, all while managing the insights budget and supplier relationships.

Must Have

• Act as a strategic advisor to the DACH commercial team
• Lead performance reporting using tools like GfK, Nielsen
• Manage end-to-end research initiatives (e.g. consumer validation, shelf tests)
• Close consumer and shopper knowledge gaps through cost-effective research
• Support zone-level initiatives such as performance reviews, brand strength workshops, or pilot projects
• Manage the insights budget and local supplier relationships
• University degree with 5–7 years of experience in insights & analytics, category management, or strategic marketing
• Fluency in German and excellent communication skills in English
• Strong experience with performance reporting tools (e.g., GfK, Nielsen, Power BI)
• Proficiency in Microsoft Excel
• Solid understanding of research methodologies, shopper/consumer insight generation, and category analysis
• Proven ability to engage and influence senior stakeholders and work cross-functionally in matrix organizations
• Experience managing research budgets and local supplier relationships
• Based in (or willing to relocate to) Hamburg, with full availability for in-person collaboration

Good to Have

• Master's degree preferred
• Good awareness of Power BI and other data visualization tools

Job Title

Commercial Insights & Analytics Business Partner Personal Health DACH (m/w/d)

Job Description

In this role, you have the opportunity to drive the category and commercial performance in the DACH region through data-driven decision-making, actionable insights, and integrated research execution. You will act as the primary insights partner to the DACH Commercial Leader, connecting performance tracking, consumer understanding, and local business priorities to the broader Western Europe strategy.

Your role:

• Acting as a strategic advisor to the DACH commercial team, facilitating cross-functional workshops (e.g., Zone Dialogue, Marketing Planning, Think Big), coaching local teams, and embedding insights into all key business moments.
• Leading performance reporting (market growth, market share, sell out, rotation, stock, distribution, etc.) with tools like GfK, Nielsen, identifying trends, supporting trade story development, and managing escalation of tool or data issues when needed.
• Managing end-to-end research initiatives (e.g. consumer validation, shelf tests) — from scoping to delivery—ensuring findings are translated into relevant and timely business decisions.
• Closing consumer and shopper knowledge gaps through cost-effective research, sharing insights via factbooks or activation moments, and supporting retail/channel strategy development using sources such as Mintel and Kantar.
• Supporting zone-level initiatives such as performance reviews, brand strength workshops, or pilot projects, while scaling best practices from other zones and ensuring all knowledge is uploaded in platforms like Eureka.
• Managing the insights budget and local supplier relationships, with accountability for prioritization, execution, and governance of data inputs.

You are a part of

The DACH commercial team while collaborating with the regional Western Europe Insights & Analytics (CICA) team. You will be deeply connected to category, marketing, and sales stakeholders, acting as the insights engine that bridges local decisions with regional ambition. You will also collaborate with other Zone Business Partners to ensure consistency and shared learning across markets.

You're the right fit if:

• University degree (Master preferred) with 5–7 years of experience in insights & analytics, category management, or strategic marketing in FMCG , consumer health sectors or in a market research agency (e.g. GFK, Nielsen)
• Fluency in German and excellent communication skills in English
• Strong experience with performance reporting tools (e.g., GfK, Nielsen, Power BI) and transforming complex data into clear recommendations
• Proficiency in Microsoft Excel and good awareness of Power BI and other data visualization tools
• Solid understanding of research methodologies, shopper/consumer insight generation, and category analysis
• Proven ability to engage and influence senior stakeholders and work cross-functionally in matrix organizations
• Experience managing research budgets and local supplier relationships
• Based in (or willing to relocate to) Hamburg, with full availability for in-person collaboration

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

This is an on-site position based in Hamburg, Germany.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

About Us

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.

For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.

Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.

It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism.

To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.

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