Shopper & Category Growth Manager

As a Shopper & Category Growth Manager for Personal Health, you will be instrumental in developing and executing shopper strategies to drive category growth within Hair Removal. Your role involves ensuring effective shopper activation to reach target audiences, managing retailer partnerships, optimizing product launches, and maintaining brand consistency. You will collaborate with marketing and commercial teams to innovate the shopper experience in the Nordic retail landscape and contribute to the broader Western Europe Shopper team, focusing on in-store excellence and robust sales growth.

Must Have

• 10+ years of experience in retail shopper marketing
• Experience in developing category strategies
• Deep understanding of consumer behaviors
• Hands-on, proactive, and detail-oriented approach
• Analytical and data-savvy skills
• Ability to work as a team player and communicate effectively
• Commitment to excellent execution

Job Title

Shopper & Category Growth Manager

Job Description

As our Shopper & Category Growth Manager for Personal Health, you will play a key role in shaping and executing shopper strategies that create category growth within Hair Removal.

You will ensure that our shopper activation efforts effectively reach the right audiences for both male & female consumers, driving substantial business impact.

This end-to-end involvement starts with leading the development and execution of shopper activation plans, which are seamlessly aligned with category strategies to craft engaging in-store experiences. Your responsibilities will involve managing partnerships with retailers, optimizing product launches and placements, and ensuring brand consistency across all consumer touchpoints. Collaborating closely with our marketing and commercial teams, you will be a driving force in transforming and innovating the shopper experience within the Nordic retail landscape. You will also be an integral part of the broader Shopper team in Western Europe, sharing best practices, piloting new strategies, and driving efficiencies together.

You are the right fit if:

• You are a passionate shopper expert with 10+ years of experience in retail shopper marketing, ideally with experience in developing category strategies.
• You love our consumers as much as we do and show a deep understanding of consumer behaviors and can turn these insights into compelling trade arguments.
• You are hands-on, proactive, detail-oriented and always striving for excellence in every shopper experience you create.
• You’re analytical, data-savvy, and not afraid to dig into Excel or dashboards to track performance and find opportunities.
• You want to work together and act as a real team player, a great communicator and are comfortable working with different stakeholders
• You don’t settle for “good enough” — you take pride in excellent execution and deliver consumer activations that drive results.

What you will do:

• Translate consumer behaviour and category strategies into effective activations that drive purchases and boost sales.
• Make sure our presence in physical stores is state of the art
• Monitor and report on the effectiveness of activities, and identify areas for improvement
• Collaborate with key retailers to ensure successful execution of campaigns.

This role offers an exciting opportunity to leverage your expertise in shopper activation to drive substantial growth and engagement across products within Hair Removal for male & female consumers, making a significant impact on both consumer behavior and business results throughout the Nordic region. Furthermore, you will play a crucial part in ensuring in-store excellence, fostering an exceptional shopping experience for consumers. By focusing on product placement, promotional strategies, and customer engagement within physical retail environments, you will help optimize the visibility and accessibility of our products, enhancing the overall consumer experience and contributing to robust sales growth in the Nordic market.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here

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About Us

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.

For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.

Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.

It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism.

To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.

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