Creative Director – OTT Films (Haryana)

12 Hours ago • 8 Years +
Videography

Job Description

The Creative Director – Films at STAGE (Haryanvi) will lead the overall creative vision, strategy, and execution of film content across all formats. This role demands a visionary storyteller with deep understanding of cinematic language, audience psychology, and cultural nuances, ensuring creative excellence and market relevance. Responsibilities include ideating original IPs, supervising the full content lifecycle, and aligning stories with STAGE’s mission of "Entertainment First in Culture," while managing budgets and teams.
Must Have:
  • Drive the creative vision for STAGE Films, ensuring all projects align with the platform’s cultural and entertainment goals.
  • Lead ideation and development of original IPs across genres with strong emotional and cinematic value.
  • Work closely with screenwriters, directors, and producers to develop highly engaging and culturally resonant scripts.
  • Ensure creative consistency, strong storytelling structure, and high production quality across all stages.
  • Responsible for content commissioning as per STAGE’s overall strategy and creative roadmap.
  • Ensure smooth execution of projects within defined budget and TATs, maintaining excellence in storytelling and visual quality.
  • Maintain a yearly content pipeline, pre-planning content commissioning and licensing.
  • Supervise the pre-production, production, and post-production stages of film content.
  • Lead and mentor a team of associate creative directors, writers, producers, and content strategists.
  • Supervise cross-functional teams through all phases.
  • Collaborate with marketing, insights, and analytics teams.
  • Monitor content trends, audience behavior, and performance data to refine content strategies.
  • Scout emerging formats, genres, creators, and storytelling trends.
  • Analyze content performance metrics and deliver stories with high engagement and completion rates.
  • Minimum 8+ years of experience in film/OTT creative leadership roles.
  • At least 5+ years of on-ground experience in film production.
  • 3+ years in OTT/platform-based content creation.
  • Deeply rooted understanding of Haryanvi culture or broader Hindi-speaking belt sensibilities.

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Job Information

  • Date Opened 10/15/2025
  • Job Type Full time
  • Industry Entertainment
  • Work Experience 4-5 years
  • Zip/Postal Code 201313

About Us

Started in 2019, STAGE is an entertainment platform for regional cultures known for producing premium quality content in Indian languages to reinforce, protect and validate people’s sense of identity for their culture and heritage.

We currently focus on Haryanvi, Rajasthani and Bhojpuri languages. Our mobile apps have 15 Mn+ downloads and 4 Mn+ paying customers globally. That makes STAGE the biggest media platform in these regions.

In 2023, STAGE was also featured on Shark Tank India S2. Watch our story here.

Job Description

The Creative Director – Films at STAGE (Haryanvi) will lead the overall creative vision, strategy, and execution of film content across all formats — short films, mini-feature films, and feature films. The role demands a visionary storyteller who deeply understands cinematic language, audience psychology, and cultural nuances, while maintaining creative excellence and market relevance.

The Creative Director will be responsible for ideating and developing high-impact original IPs, supervising the full content lifecycle, and ensuring every story aligns with STAGE’s mission — “Entertainment First in Culture.”

Key Responsibilities

1. Creative Strategy & Vision

  • Drive the creative vision for STAGE Films, ensuring all projects align with the platform’s cultural and entertainment goals.
  • Lead ideation and development of original IPs across genres with strong emotional and cinematic value.
  • Work closely with screenwriters, directors, and producers to develop highly engaging and culturally resonant scripts.
  • Ensure creative consistency, strong storytelling structure, and high production quality across all stages — from concept to scripting, production, post, and release.

2. Content Development & Execution

  • Responsible for content commissioning as per STAGE’s overall strategy and creative roadmap.
  • Ensure smooth execution of projects within defined budget and TATs, maintaining excellence in storytelling and visual quality.
  • Maintain a yearly content pipeline, pre-planning content commissioning and licensing in sync with business and cultural objectives.
  • Supervise the pre-production, production, and post-production stages of film content to ensure alignment with creative vision.

3. Team Supervision & Collaboration

  • Lead and mentor a team of associate creative directors, writers, producers, and content strategists, fostering innovation and creative ownership.
  • Supervise cross-functional teams (internal & external) through all phases — from ideation and scripting to marketing and release.
  • Collaborate with marketing, insights, and analytics teams to align creative output with performance goals and audience insights.

4. Platform & Audience Insights

  • Monitor content trends, audience behavior, and performance data to refine content strategies.
  • Scout emerging formats, genres, creators, and storytelling trends to keep STAGE ahead of the curve.
  • Analyze content performance metrics and deliver stories with high engagement and completion rates. Identify opportunities for IP expansion, spin-offs, or multi-platform storytelling to strengthen STAGE’s brand footprint.

Qualifications & Skillset

Creative & Storytelling Skills

  • In-depth understanding of characters, emotions, and visual storytelling.
  • Strong grasp of concept selection, narrative pacing, and audience connection.
  • Proven ability to develop culturally rooted, high-engagement content.

Technical & Process Understanding

  • Deep understanding of Pre-Production (casting, budgeting, locations, costumes, treatment).
  • Strong knowledge of Post-Production (editing, sound design, BGM, DI, VFX).
  • Ability to maintain storytelling quality across production pipelines.

Strategic & Analytical Strengths

  • Strong understanding of market trends and audience insights.
  • Skilled in using data and analytics to shape creative decisions and assess content performance.

Leadership & Decision-Making

  • Proactive problem-solver with strong creative judgment.
  • Excellent team management and multi-tasking capabilities.
  • Ability to balance creative ambition with business strategy and timelines.

Experience

  • Minimum 8+ years of experience in film/OTT creative leadership roles.
  • At least 5+ years of on-ground experience in film production and 3+ years in OTT/platform-based content creation.
  • High on learning, high on passion, and driven by creative innovation.

Cultural Understanding

  • Deeply rooted understanding of Haryanvi culture or broader Hindi-speaking belt sensibilities.
  • Ability to translate cultural authenticity into mass, relatable storytelling.

Ideal Candidate

This role is ideal for a visionary creative leader who lives and breathes cinema — someone with the rare blend of creative instinct, analytical acumen, and cultural depth. The ideal candidate will be passionate about building a cinematic universe that entertains, represents, and elevates regional India on a global scale.

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