CRM Strategy Manager

As a CRM Strategy Manager at DraftKings, you will be instrumental in enhancing customer engagement and retention through data-driven strategies. This role involves collaborating with cross-functional teams to optimize customer journeys, develop promotional mechanics, and establish cross-sell testing roadmaps. You will monitor product flows, deliver performance updates to senior leadership, and manage project prioritization in a fast-paced, innovative environment, leveraging AI to shape future customer experiences.

Must Have

• Collaborate with operations, marketing, analytics, and product teams on cross-functional initiatives.
• Monitor product flows to optimize customer journeys across different product features.
• Develop and deliver clear, actionable frameworks and performance updates to senior leadership.
• Establish and maintain a cross-sell testing roadmap to optimize engagement and retention.
• Operate in a fast-paced, goal-oriented environment, managing prioritization for executional bandwidth.
• At least 5 years of relevant marketing experience, preferably in Technology, Ecommerce, or Regulated Gaming.
• Strong analytical skills, comfort designing A/B tests, interpreting results, and using data to drive decisions.
• Highly organized with strong attention to detail and excellent communication skills.
• Capable of managing multiple projects simultaneously in a fast-paced environment.
• Strong ability to synthesize information and present in memo or slide format to senior leadership.
• Strategic, data-driven thinker who thrives in ambiguity.

Good to Have

• Experience with SQL/Snowflake
• Experience with HTML
• Experience with Tableau

Perks & Benefits

• Bonus
• Equity
• Benefits

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Strategy Manager, CRM, you’ll play a pivotal role in shaping how we drive smarter engagement and lasting customer connections. You’ll join a team energized by data, creativity, and emerging tech where AI and innovation meet action. From optimizing customer journeys to crafting cross-sell strategies, you’ll help redefine how we engage, retain, and grow our player base. This is a fast-paced, high-impact role where your insights will influence how our marketing and product efforts come to life across DraftKings.

What you’ll do as a Strategy Manager, CRM

• Collaborate with various operations, marketing, analytics and product teams to drive cross-functional initiatives ranging from product enhancements to new promotional mechanics.
• Monitor product flows to optimize customer journeys across different product features.
• Develop and deliver clear, actionable frameworks and performance updates to senior leadership, ensuring visibility into results and opportunities.
• Establish and maintain a cross sell testing roadmap to optimize engagement and retention, evaluating creative, content cadence, and targeting strategies.
• Operate in a fast paced goal-oriented environment where managing prioritization for executional bandwidth is crucial to success.

What you'll bring

• At least 5 years of relevant marketing experience, preferably in Technology, Ecommerce, or Regulated Gaming.
• Strong analytical skills, with comfort designing A/B tests, interpreting results, ability to use data to drive decisions and adjusting strategy accordingly.
• Highly organized with strong attention to detail, excellent communication skills and capable of managing multiple projects simultaneously in a fast-paced environment.
• Strong ability to synthesize information and present in memo or slide format to senior leadership to drive change and innovation.
• Strategic, data-driven thinker who thrives in ambiguity and is excited by the opportunity to build something new.
• Experience with SQL/Snowflake, HTML and/or Tableau is a plus.

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 109,200.00 USD - 136,500.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

About Us

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. It’s simple, at DraftKings, we believe life’s more fun with skin in the game. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. Headquartered in Boston, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.