Digital Implementation Specialist
Job Description
- Responsible for digital campaign implementation and measurement.
- Track and resolve incidents related to campaigns.
- Advise on best practices for technology, platforms, and processes.
- Review and perform QA on creatives.
- Diagnose and resolve implementation and measurement issues.
- Manage and implement campaigns on Google Ads programmatic platforms.
- Identify and resolve measurement discrepancies between platforms.
- Manage and implement digital campaign naming conventions (taxonomy).
- Ensure correct follow-up of processes and standards for operational management.
- Generate daily and weekly follow-up reports for clients.
- Completed Bachelor's degree.
- Proficiency in Excel (Pivot tables) and PowerPoint.
- Basic English language skills.
- Experience with Google Ads, Facebook Business, and Tag Manager platforms.
Company description Publicis Groupe Mexico is a leading advertising and integrated communications agency that offers creative and strategic solutions in digital marketing, media, and public relations. Part of the global Publicis Groupe conglomerate, it specializes in innovating and connecting brands with their audiences through effective campaigns and advanced technology. Overview Incorporate the appropriate technology and processes according to digital media plans based on KPIs for optimal implementation, execution, and measurement, as well as the organization and acquisition of necessary data for the optimization and evaluation of results. Responsibilities * Responsible for the implementation and measurement of digital campaigns, tracking and resolving incidents; advising on best practices for technology, platforms, and processes. * Review and QA of creatives, diagnosis and resolution of implementation and measurement incidents. * Management and implementation of campaigns on programmatic platforms like Google Ads. * Identify and resolve measurement incidents and discrepancies between platforms. * Management and implementation of naming conventions (taxonomy) for digital campaigns. * Correct follow-up of processes and standards for optimal operational management of digital campaign implementation. * Generation of daily and/or weekly follow-up reports for client presentation. Qualifications * Completed Bachelor's degree. * Office proficiency: Excel (Pivot tables), PowerPoint (client presentations). * Basic English. * Management and operation of programmatic platforms Google Ads, Facebook Business, and Tag Manager.
