Digital Marketer - PPC
Job Description
- 4-year degree in Business, Marketing, or Communications.
- Manage paid search campaigns (PPC) on Google and Bing.
- Develop, implement, optimize, report, and analyze paid search strategies.
- Demonstrate accountability for account performance and customer retention.
- Manage accounts to meet project deliverable deadlines.
- Analyze and report on PPC campaign results to clients.
- Effectively manage paid search budgets.
- Provide excellent customer service.
- 3+ years of experience in paid search operations.
- Understanding of web analytics.
- Experience in creating and presenting campaign performance reports.
- 2+ years of customer service or account management experience.
Description
FindLaw is seeking a PPC Strategist with expertise in paid search. In this role you will be responsible for managing paid search campaigns (PPC, pay per click) on multiple channels including Google and Bing. You will support all aspects of paid search from strategy development, implementation, optimization, reporting and analysis. You will also be accountable to customers through direct communication both verbally and written, so strong customer service skills are critical.
In this opportunity as Digital Marketer - PPC, you will:
Demonstrate accountability for the performance of assigned accounts and customer retention. Manage accounts to ensure all project deliverable deadlines are met. Analyze and report on Pay per Click campaign results and articulate value to clients using documented reports and presentations as necessary.
Job Requirements:
- Research and strategize paid search campaign plans for our clients.
- Manage accounts to ensure all project deliverable deadlines are met.
- Effectively manage the spend of paid search budgets while maintaining high standards of performance metrics.
- Work with external and internal creative resources to develop effective post-click landing experiences.
- Analyze and report on Pay per Click campaign results and articulate value to client using documented reports and presentations as necessary.
- Provide excellent customer service to ensure that the expectations of the client are met.
- Develop and maintain understanding of marketplace dynamics and key players, and communicate to internal customers.
In order to be successful attaining these goals you will need to:
- Demonstrate accountability for the performance of assigned accounts and customer retention.
- Be an agile learner; rapidly acquiring new skills and knowledge.
- Be consultative to customers by providing recommendations and rationale.
- Problem solve through critical thinking and making data driven decisions.
- Effectively prioritize high volumes of work and customer demands.
Requirements:
- 3+ years of working experience in paid search operations with an understanding of web analytics.
- Experience in creating and presenting campaign performance reports.
- 2+ years of customer service or account management experience.
- 4 year degree in Business, Marketing or Communications preferred.
