Digital Marketing Solutions Consultant
Job Summary
Job Description
The Solutions Consultant Advisor is a pivotal role responsible for engaging with prospective and existing customers to understand their digital marketing needs and recommending tailored solutions. This role blends expertise in digital marketing strategies with exceptional communication and relationship-building skills to foster trust and partnership with clients. You will complete holistic multi-channel digital marketing audits of law firms and assist sales and client management with articulating the value of our offerings. Finally, you will play a key role in creating enablement content and assessing ongoing educational needs across our sales and client management teams.
Must have:
- Minimum 5 years of digital marketing experience
- Proven track record in consulting or customer-facing role
- Strong understanding of digital marketing channels (SEO, PPC, social media, content marketing)
- Proficiency with CRM and digital marketing tools
- Ability to interpret marketing data and provide insights
- Collaborative and solution-oriented mindset
Good to have:
- Bachelor's degree preferred
- Experience in the legal industry
Perks:
- Health insurance options (medical, dental, vision)
- Flexible spending accounts (FSA)
- Disability insurance
- Life and AD&D insurance
- 401(k) retirement savings plan with company match
- Paid time off (PTO)
- Paid holidays
- Commuter benefits
- Employee Assistance Program (EAP)
- Well-being coaching services
- Voluntary benefits (home, auto, pet insurance)
- Discounted legal and financial services
5 skills required
Job Details
Description
Overview: The Solutions Consultant Advisor is a pivotal role on our team, responsible for engaging with prospective and existing customers to understand their digital marketing needs and recommending tailored solutions that drive success. This role blends expertise in digital marketing strategies with exceptional communication and relationship-building skills to foster trust and partnership with clients. You will complete holistic mulit-channel digital marketing audits of law firms and assist sales and client management with articulating the value of our offerings. Finally, you will play a key role in creating enablement content and assessing ongoing educational needs across our sales and client management teams.
Core Responsibilities For Solutions Consultants
Pre-Sale and Customer Support
- Engage with potential customers to identify their digital marketing challenges and goals, conducting thorough needs assessments.
- Develop and present customized digital marketing proposals and presentations that align with client objectives and budget.
- Collaborate with the sales team to recommend strategic solutions and contribute to the closing of new business deals.
- Provide ongoing consultation and articulate value to customers, ensuring satisfaction and optimal performance of our digital marketing solutions post-sale.
Strategy Development
- Engage with FindLaw customers to identify their digital marketing challenges and goals by conducting thorough needs assessments and data analysis.
- Develop and present customized digital marketing strategies to customers that provide a strong foundation and align our products with the customers’ goals.
Workflow Management: Marketing Execution & Task Delegation
- May be responsible for active management and execution of ongoing marketing work for our customers, which includes collaborating with internal teams on fulfilling SEO, content and social work to ensure on-time delivery.
Ongoing Performance Monitoring & Data Analysis
- Monitor and report on performance of marketing campaigns/client portfolios, which may include websites, local profiles, social media and FindLaw directory listings by reviewing KPIs and other determined metrics.
Client Communication & Consultations
- Provide ongoing consultations to ensure clients understand the value of their digital marketing solutions by aligning goals, reviewing actions taken and setting a clear, strategic roadmap for future work.
Client Retention
- Collaborate with the sales and client management team to recommend strategic solutions that contribute to client retention.
- Work closely with internal partners in product, marketing, strategy and technology to relay client strategy plans, feedback and insights to aid in the continuous improvement of our products and services.
- Establish and maintain strong, long-lasting customer relationships, acting as a trusted advisor in the digital marketing space.
- Stay abreast of the latest digital marketing trends and technologies, as well as industry-specific challenges and opportunities, to provide relevant advice.
Qualifications:
- Bachelor's degree preferred.
- Minimum of 5 years of experience in digital marketing, with a proven track record in a consulting or customer-facing role.
- Strong understanding of digital marketing channels, including SEO, PPC, social media and content marketing.
- High level of proficiency with CRM software and digital marketing tools and platforms (i.e. Adobe Analytics, SEMrush, etc.).
- Ability to interpret marketing data and provide actionable insights.
- Work collaboratively across departments and with customers at all levels.
- Solution-oriented mindset and problem-solving skills with a passion for delivering exceptional customer outcomes.
- Independent time and resource management by balancing competing priorities, projects, and customer needs.
- Experience in the legal industry is preferred, but not required.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to have a range of $60 - $90k and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
About Internet Brands:
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.
Internet Brands and its wholly owned affiliates are an equal opportunity employer.
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