Director, Corporate Franchise Management

The Director, Corporate Franchise Management will lead the cultivation of Sony Pictures Entertainment's key intellectual properties. This role involves coordinating across divisions, developing multi-year transmedia plans, and advocating with senior management to maximize consumer connection and financial returns for SPE’s franchise portfolio through strategic planning, marketing, and brand stewardship.

Must Have

• Support SVP in developing multi-year franchise strategies and roadmaps.
• Conduct franchise evaluations, research, and opportunity assessment.
• Identify cross-divisional opportunities for growth and expansion.
• Partner with creative and business teams for alignment.
• Serve as liaison between divisions and partners.
• Organize and facilitate cross-functional meetings.
• Track and manage enterprise-level franchise priorities.
• Collaborate with Consumer Insights and Data teams.
• Help develop and maintain franchise health dashboards.
• Contribute to presentations for senior leadership.
• Support development of franchise brand guidelines.
• Partner with marketing and creative teams for brand consistency.
• Assist in evaluating new creative concepts for brand fit.
• 10+ years experience in entertainment, gaming, or consumer products.
• Expertise working across divisions to drive alignment.
• Strong understanding of storytelling, marketing, audience management, brand building.
• Analytical mindset to interpret research, data, market trends.
• Excellent communication, presentation, relationship-building skills.
• Highly organized with exceptional project management skills.
• Bachelor’s degree required.

Good to Have

• MBA or advanced degree preferred

Perks & Benefits

• Annual incentive
• Comprehensive benefits

The Corporate Franchise Management group is responsible for leading the cultivation of SPE’s most important intellectual properties by coordinating across Divisions, developing multi-year transmedia plans and advocating with senior management, including Creative leadership, Business Affairs, Distribution, Consumer Products, Licensing, etc. The position of Director, Corporate Franchise Management will be supporting this function and report to the SVP, Corporate Franchise Management.

Among the most important distinctions across media competitors today is the ability to cultivate and sustain franchises that drive consumer passion, fan community and long-term economic success. The Director of Corporate Franchise Management will be a key resource within the SPE team working to achieve those goals and will be tasked with maximizing the consumer connection and financial returns for SPE’s franchise portfolio through collaboration, strategic planning, holistic marketing and brand stewardship.

KEY RESPONSIBILITIES:

Franchise Strategy and Development

• Support the SVP of Corporate Franchise Management in developing multi-year franchise strategies and roadmaps for priority IPs.
• Conduct franchise evaluations, research, and opportunity assessment to inform strategic planning.
• Identify cross-divisional opportunities for growth and expansion, including content extensions, fan support, partnerships, monetization, and brand collaborations.
• Partner with creative and business teams to ensure alignment between storytelling, marketing, and consumer engagement.
• Supports the development of holistic programs to steer year-round franchise fandom.

Cross-divisional Collaboration

• Serve as liaison between divisions and partners (Motion Pictures Group, Sony Pictures Television, Sony Interactive Entertainment, Consumer Products and Corporate Strategy) to coordinate franchise initiatives and maintain information flow.
• Organize and facilitate cross-functional meetings, communications, and reporting to ensure alignment across creative, marketing, and commercial stakeholders.
• Track and manage enterprise-level franchise priorities, ensuring milestones and deliverables are met.

Insights, Research and Performance Tracking

• Collaborate with Consumer Insights and Data teams to consolidate and interpret audience, business, and brand performance.
• Help develop and maintain franchise health dashboards and reports to track engagement, awareness, and business performance.
• Contribute to presentations and briefing materials for senior leadership and corporate stakeholders.

Brand and Creative Stewardship

• Support the development and implementation of franchise brand guidelines and creative frameworks.
• Partner with marketing and creative teams to ensure brand consistency across consumer touchpoints.
• Assists in evaluating new creative concepts, storylines, and product extensions for brand fit and long-term franchise value.

REQUIREMENTS:

Education: Bachelor’s degree required; MBA or advanced degree preferred

• 10+ years of experience in entertainment, gaming, or consumer products with a focus on brand, franchise or IP management.
• Proven expertise working across divisions or business units to drive alignment and deliver strategic initiatives.
• Strong understanding of storytelling, marketing, audience management, and brand building.
• Analytical mindset with the ability to interpret research, data, and market trends to inform strategy.
• Excellent communication, presentation, and relationship-building skills; able to work effectively with senior executives and creative talent.
• Highly organized and exceptional project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Bachelor’s degree required; MBA or advanced degree preferred.

CORE COMPETENCIES

• Cross-Functional Collaboration: Skilled at coordinating across diverse business units to drive unified franchise initiatives and maintain strong information flow.
• Brand & IP Stewardship: Expertise in maintaining brand integrity, applying franchise guidelines, evaluating creative concepts for fit, and ensuring consistent brand expression across all consumer touchpoints.
• Insights & Analytical Decision-Making: Ability to interpret audience insights, business performance data, research, and market trends to inform planning and track franchise health.
• Project & Program Management: Strong organizational capability to manage enterprise-level priorities, milestones, deliverables, and cross-functional processes within a fast-paced environment.
• Communication & Executive Influence: Excellent written, verbal, and visual communication skills, with the ability to prepare and present insights and strategic recommendations to senior leadership.
• Creative & Storytelling Acumen: Understanding of narrative development and the relationship between storytelling, marketing, fandom, and consumer engagement.
• Relationship Building & Stakeholder Management: Ability to build strong relationships and work effectively with senior executives, creative talent, and cross-divisional partners