European and American Brand Planner - Love and Deepspace

1 Month ago • All levels

Job Summary

Job Description

As a brand planner for the European and American markets, the responsibilities include planning and participating in brand promotion activities for the game "Love and Deepspace" based on product version nodes. This involves developing creative and executable brand event marketing solutions, including communication of needs, promotion of version selling points, and material production to achieve brand exposure and marketing goals. Additionally, the role requires coordinating with the team to execute online and offline marketing plans in the European and American regions, reviewing effectiveness, and analyzing data. It also involves establishing and maintaining cooperative relationships with overseas suppliers, participating in the development and maintenance of cross-industry cooperation in the European and American regions, and promoting the integration of various resources.
Must have:
  • Planning brand promotion activities in European and American markets.
  • Creating brand event marketing solutions.
  • Executing online and offline marketing plans.

Job Details

1、基于产品版本节点,了解并参与《恋与深空》在欧美市场的品牌推广活动策划; 2、基于产品提供专业品牌事件营销创意和可执行方案,包括需求沟通、版本卖点传播、物料制作等,达成品牌曝光和破圈营销目标。 3、配合团队完成欧美地区市场宣发方案的线上及线下落地执行,并进行效果复盘与数据分析总结; 4、建立并维护与海外供应商的合作关系,参与完成欧美地区异业合作的开拓及维护,推进多方资源整合;

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