Head of Agency Sales – Retail Media (GTM Activation) (m/f/d)

As Head of Agency Sales, you will be responsible for all retail media activities on the agency side and position idealo as a strategic partner for media, performance, and retail media agencies. You will build our agency ecosystem, develop framework partnerships, activate budgets across all relevant channels, and ensure that agencies integrate idealo as a fixed component of their media planning. You will lead the Agency Sales team and develop scalable GTM models.

Must Have

• Build and lead the Agency Sales team, and develop the GTM strategy for agency partners (media, performance, retail media agencies)
• Establish framework agreements and strong activation partnerships
• Responsible for activating agency budgets across onsite and offsite
• Develop agency-specific enablement offerings: Education, Tools, Best Practices, Reporting
• Represent idealo in pitches, strategy meetings, and retail media roadshows
• Build a scalable partner ecosystem including incentive models
• Revenue responsibility for the entire Agency segment including forecasting & pipeline management
• Cooperative collaboration with the Brand Sales team to leverage overlapping potential

Perks & Benefits

• Personal development goals, idealo Learning Hub, eLearning offers (e.g., Udemy), coaching & mediation, and individual training budget
• Office in the heart of Berlin with excellent free lunch, free coffee, lemonade, and after-work beer
• Networking opportunities on the rooftop terrace with colleagues from the corporate group
• Free consultation and support in all life situations (professional, private, family, health, etc.) in cooperation with pme-Familienservice
• Job bike or Deutschlandticket for mobile and environmentally friendly commuting
• Various fitness and sports options such as Urban Sports or Gympass membership
• Team events and large company events to celebrate successes

Job Description

As Head of Agency Sales, you will be responsible for all retail media activities on the agency side and position idealo as a strategic partner for media, performance, and retail media agencies. You will build our agency ecosystem, develop framework partnerships, activate budgets across all relevant channels, and ensure that agencies integrate idealo as a fixed component of their media planning. You will lead the Agency Sales team, develop scalable GTM models.

Your tasks

• Building and leading the Agency Sales team, as well as developing the GTM strategy for agency partners (media, performance, retail media agencies).
• Establishing framework agreements and strong activation partnerships.
• Responsibility for activating agency budgets across onsite and offsite.
• Developing agency-specific enablement offerings: Education, Tools, Best Practices, Reporting.
• Representing idealo in pitches, strategy meetings, and retail media roadshows.
• Building a scalable partner ecosystem including incentive models.
• Revenue responsibility for the entire Agency segment including forecasting & pipeline management.
• Cooperative collaboration with the Brand Sales team to leverage overlapping potential.

Job Requirements

What you bring with you

• Profound experience in media agency, platform, or retail media environments with a focus on Agency Relations.
• Deep understanding of agency structures, purchasing models, and incentive mechanisms.
• Expertise in programmatic activation and data-driven campaigns.
• Leadership skills and experience in building teams.
• Experience in building or expanding agency partnerships and ecosystems.
• Strong communication and stakeholder skills as well as high negotiation confidence.
• Will to build and shape a new business area.
• Intrinsic motivation and a proactive mindset.
• Fluent English and German language skills.

What awaits you at idealo

• Do you want to continue your education? We take your personal development goals seriously and offer you, in addition to our idealo Learning Hub, eLearning offers (e.g., Udemy), coaching & mediation, the opportunity to individually benefit from our further education budget.
• And what about the office? Our office, in the heart of Berlin, offers not only the "standard foosball table" but also excellent free lunch, as well as free coffee, lemonade, and after-work beer. You can network with colleagues from our corporate group on our beautiful rooftop terrace.
• Do you want support outside of work too? We offer free consultation and support in all life situations (professional, private, family, health, etc.) in cooperation with the pme-Familienservice.
• Do you also want to be mobile? With a job bike or Deutschlandticket, no problem – and it's also environmentally friendly!
• Do you want to stay fit? For this, we offer you many different fitness and sports options such as an Urban Sports or Gympass membership for your very personal needs.
• And what else is there? Of course, successes must be celebrated! In addition to team events, large company events await you, where we spare no expense or effort.