In this role, you are responsible for building and further developing our retail media business on the brand side. As Head of Brand Sales, you will develop the go-to-market strategy for brand partners, position idealo as a relevant full-funnel retail media player, and build scalable activation models for our onsite and offsite solutions. You will work closely with Product, Marketing, Data, and Ad Operations, drive the monetization of our advertising products, and define how brands can efficiently increase reach, performance, and sales through idealo.

Must Have

• Build and lead the Brand Sales team for the entire DACH market.
• Develop and implement the GTM strategy for brand partners.
• Responsible for acquiring, developing, and scaling brand budgets (FMCG, Consumer Electronics, Home & Living, Beauty, etc.).
• Develop value propositions for brands along the full funnel.
• Build strong relationships with Brand Marketing and Performance teams on the client side.
• Close collaboration with Product to derive brand requirements for future advertising products.
• Forecasting, pipeline management, and revenue responsibility for the Brand Sales unit.
• Thought leadership for brands in the Retail Media context: insights, benchmarks, case studies.
• Several years of experience in Brand Sales, Retail Media or Digital Advertising (Retailer, RMN, Media agency, platforms).
• Strong expertise in marketing onsite and offsite advertising products.
• Deep understanding of Brand and Performance KPIs and their interlinking.
• Experience in building sales teams and processes.
• Strong customer orientation and negotiation skills.
• Ability to translate complex data and products into customer benefits in an understandable way.
• Entrepreneurial mindset and strong desire to shape a new business area.
• Intrinsic motivation and a proactive mindset.
• Fluent English and German language skills.

Perks & Benefits

• Personal development goals, idealo Learning Hub, eLearning offers (e.g., Udemy), coachings & mediation, and individual training budget.
• Office in the heart of Berlin, excellent free lunch, free coffee, lemonade, and after-work beer.
• Networking on the beautiful rooftop terrace with colleagues from our corporate group.
• Free consultation and support in all life situations (professional, private, family, health, etc.) in cooperation with pme-Familienservice.
• Job-Bike or Deutschlandticket for sustainable mobility.
• Various fitness and sports options such as Urban Sports or Gympass membership.
• Team events and large company events.

Job Description

In this role, you are responsible for building and further developing our Retail Media business on the brand side. As Head of Brand Sales, you will develop the Go-to-Market strategy for brand partners, position idealo as a relevant full-funnel Retail Media player, and build scalable activation models for our onsite and offsite solutions. You will work closely with Product, Marketing, Data, and Ad Operations, drive the monetization of our advertising products, and define how brands can efficiently increase reach, performance, and sales through idealo.

Your Tasks

• Building and leading the Brand Sales team for the entire DACH market.
• Developing and implementing the GTM strategy for brand partners.
• Responsibility for the acquisition, development, and scaling of brand budgets (FMCG, Consumer Electronics, Home & Living, Beauty, among others).
• Developing Value Propositions for brands along the full funnel.
• Building strong relationships with Brand Marketing and Performance teams on the client side.
• Close collaboration with Product to derive brand requirements for future advertising products.
• Forecasting, pipeline management, and revenue responsibility for the Brand Sales unit.
• Thought Leadership for brands in the Retail Media context: insights, benchmarks, case studies.

Job Requirements

What you bring

• Several years of experience in Brand Sales, Retail Media or Digital Advertising (Retailer, RMN, Media agency, platforms).
• Strong expertise in marketing onsite and offsite advertising products.
• Deep understanding of Brand and Performance KPIs and their interlinking.
• Experience in building sales teams and processes.
• Strong customer orientation and negotiation skills.
• Ability to translate complex data and products into customer benefits in an understandable way.
• Entrepreneurial mindset and strong desire to shape a new business area.
• Intrinsic motivation and a proactive mindset.
• Fluent English and German language skills.

What awaits you at idealo

• Do you want to continue your education? We take your personal development goals seriously and offer you, in addition to our idealo Learning Hub, eLearning offers (e.g., Udemy), coachings & mediation, the opportunity to individually benefit from our training budget.
• And what about the office? Our office, in the heart of Berlin, offers not only the "standard foosball table" but also excellent free lunch, as well as free coffee, lemonade, and after-work beer. You can network with colleagues from our corporate group on our beautiful rooftop terrace.
• Do you want support outside of work too? We offer free consultation and support in all life situations (professional, private, family, health, etc.) in cooperation with the pme-Familienservice.
• Do you want to be mobile too? With a Job-Bike or Deutschlandticket, no problem – and it's also environmentally friendly!
• Do you want to stay fit? For this, we offer you many different fitness and sports options such as an Urban Sports or Gympass membership for your very personal needs.
• And what else is there? Of course, successes must be celebrated! In addition to team events, you can also expect large company events, where we spare no expense or effort.

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