Head of VIP CRM

At Growe, we don’t just follow trends – we set them. We are seeking a forward-thinking leader to spearhead our VIP CRM strategy across regions where our products dominate the markets. This role is perfect for a strategic leader who embraces innovation  and isn’t afraid to push boundaries while leading an already established, top-performing team.

Growe welcomes those who are excited to:

• Develop and lead the CRM strategy for Latin America, Asia, and Africa, ensuring our VIP clients are at the center of everything we do; 
• Manage and scale a talented, experienced VIP CRM team, aligning daily operations with strategic objectives;
• Deliver regular reports on CRM performance and KPIs, providing data-driven insights that support decision-making and strategy refinement;
• Communicate the success of the strategy and team by providing analytical data that facilitates informed decision-making and strategic refinement;
• Analyze data to identify growth opportunities - whether that’s boosting sales, driving upsells, or retaining top clients through customized marketing campaigns and VIP offers;
• Foster innovation by implementing new mechanics such as gamification, quests, and tournaments, continuously adapting strategies to rapidly changing market conditions;
• Collaborate closely with other departments to deliver exceptional experiences for high-value clients.

We need your professional experience:

• Proven experience in the iGaming or betting industry (critical);
• At least 1 year in a leadership position (e.g., lead or head role), managing teams of 6+ people with the ability to inspire and motivate them to achieve goals and deliver exceptional results;
• 5+ years of experience in CRM-related roles, demonstrating a deep understanding of the full user flow cycle;
• Experience in key global markets, especially Latin America, Africa, or Asia (experience in at least one of these regions is essential);
• Demonstrated experience in implementing gamification strategies (e.g., quests, tournaments) to boost engagement and retention;
• Proficiency with CRM tools such as Optimove, Smartico, SugarCRM, or similar platforms;
• Strong skills in Excel and Tableau for data analysis (Python and R are a plus, but not mandatory);

We appreciate these skills and personal qualities:

• Strategic mindset with the ability to align VIP CRM strategy with the company’s goals;
• Proven leadership in managing teams, developing employees, and solving complex challenges;
• Data-driven approach, with the ability to analyze metrics and user behavior to drive informed decisions;
• Innovative thinker, skilled at implementing new trends, gamification strategies, and creative solutions;
• Excellent collaborator, able to work effectively with cross-functional teams;
• Highly adaptable, thriving in dynamic, rapidly changing market environments.