IEGG-Marketing Manager-UA买量方向(深圳)
Job Summary
Job Description
- Game Marketing
- User Acquisition
- Data Analysis
- Campaign Optimization
- Cross-Department
- Team Collaboration
- Advertising Platforms
- Creative Direction
Job Details
Responsibilities:
1.负责游戏产品发行中的买量工作，针对项目不同阶段、不同渠道、制定广告投放目标及策略，并跟进落地，为投放结果负责； 2.根据游戏卖点和不同渠道的特性，制定对玩家有吸引力的广告素材策略，并跟进落地； 3.根据投放数据，及时优化投放策略，迭代广告创意及素材方向，确保投放效率，并沉淀经验； 4.监测与调研竞品情报，保持对渠道规则，市场上的打法变化的敏感度，时刻优化策略。Requirements:
1.本科及以上学历，3年以上游戏行业经验，2年以上游戏买量经验，擅长把控创意和素材质量，有成功案例者优先； 2.熟悉主流投放平台的广告要求和用户习惯，对数据敏感，擅长数据分析者优先； 3.具备跨部门沟通和团队协作能力。Similar Jobs
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About The Company
Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.
Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.
Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.
Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.
Tencent has been listed on the Stock Exchange of Hong Kong since 2004.
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