Inside Sales Account Manager - CUP Team

11 Minutes ago • 3 Years +
Account Management

Job Description

Wolters Kluwer is looking for an Inside Sales Account Manager for the CUP Team (Churn prevention, Up- and cross-sell, Performance improvement) to manage existing clients. You will proactively approach customers based on analyses to ensure their satisfaction, retain them, and identify opportunities for cross-selling and upselling solutions. The role involves contributing to the growth of a dynamic B2B organization by maintaining customer relationships and achieving sales targets.
Good To Have:
  • Affinity with Wolters Kluwer products and services (e.g., experience with online and/or software sales or basic knowledge of the fiscal or legal sector)
Must Have:
  • Upsell & cross sell
  • Churn Prevention & Improve Non-Usage
  • Lead follow-up, conducting initial conversations for customer requests
  • Follow-up with new users/customers after 3 months based on NPS survey
  • Loyalty, retention of existing customers
  • Commercially oriented, communicatively skilled, and excellent in (telephonic) sales
  • HBO work and thinking level
  • Minimum 3 years of work experience in a similar role
  • Experience with retention and/or loyalty activities or with conducting (light) commercial conversations with customers
Perks:
  • A market-conform salary based on a 36-hour (full-time) work week
  • 8% holiday pay + 4% PKB (Personal Choice Budget)
  • Company laptop and phone
  • An interesting bonus scheme, consisting of a fixed and variable part – up to 30% of the fixed salary
  • Significant contribution to your pension (as an employer, we contribute 2/3)
  • The possibility of hybrid working (we work 2 days a week in the Deventer office)
  • Opportunity for personal development and career growth opportunities both in the Netherlands and abroad

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Wolters Kluwer is an international provider of smart software solutions and professional information in the Healthcare, Tax & Accounting, Finance, Compliance, and Legal & Regulatory sectors. Every day, Wolters Kluwer helps professionals to do business better and solve complex problems with confidence. Within the Legal & Regulatory division, we are looking for a new colleague for our Sales team, an Inside Sales Account Manager (New Business).

The role

Are you able to capitalize on cross- and upsell opportunities with existing customers? Are you also able to retain customers? Do you want to contribute to the growth of a dynamic organization in the B2B market? Then apply as an Inside Sales Representative - CUP Team at Wolters Kluwer Netherlands! The CUP Team is responsible for Churn prevention, Up- and cross-sell to existing customers, thereby improving the Performance of both the customer and Wolters Kluwer.

You might still know us from your school books (the Bosatlas and the Collegebundel probably still mean something to you), but nowadays we are the indispensable knowledge partner for Legal, Tax, and Public professionals. We offer up-to-date information, software, and tools and provide innovative ways to make this information continuously available and accessible. At Wolters Kluwer, we are making the shift to digital in the broadest sense of the word.

You approach customers systematically based on analyses made for you and contact them to ensure they remain satisfied customers and to provide them with even better solutions than they currently have.

The CUP Team consists of two colleagues, one of whom you could become. In addition, you have 7 other direct account manager colleagues. You work from the office in Deventer.

What will you do?

As an Inside Sales Account Manager in the CUP Team, you are co-responsible for the retention and expansion (up-sell) of our customer portfolio. With the help of data, you identify which customers may leave us or where there is still growth potential.

Your focus will be on a group of customers with whom we have less contact for various reasons. You will actively approach them to keep a finger on the pulse. Through data, we can specifically identify where opportunities may lie with our customers.

Responsibilities with existing customers include:

  • Upsell & cross sell;
  • Churn Prevention & Improve Non-Usage;
  • Lead follow-up, conducting initial conversations for customer requests;
  • Follow-up with new users/customers after 3 months based on NPS (Net Promoter Score) survey;
  • Loyalty, retention of existing customers.

You perform your work via phone, email, and/or Teams. You work towards achieving predefined objectives (target and KPIs). You log every customer contact in Salesforce and also keep track of your follow-up there.

Result areas:

  • Ensure that you bring and keep your substantive (product) knowledge up-to-date. This will make you known as an expert to internal and external customers, facilitating you to achieve maximum results with minimal effort;
  • Close collaboration with the Sales Coach (and other departments) for the right approach and argumentation;
  • Signals recurring customer questions, found errors, comments, or suggestions to your internal stakeholders -> Product and Content, Sales Manager, Customer Service Manager;
  • Identifies possible improvements to our packages, areas for improvement in working methods and processes, strategic and/or revenue-important signals and developments at customers.

Who are you?

You are commercially oriented, communicatively skilled, and excellent in (telephonic) sales. You like to go the extra mile, because commerce is in your DNA. You only go home truly satisfied when you know that the prospect/customer is happy and you have satisfied them, resulting in achieving your personal goals and targets.

Furthermore, your CV includes:

  • HBO work and thinking level;
  • Minimum 3 years of work experience in a similar role;
  • Affinity with Wolters Kluwer products and services is a plus (e.g., experience with online and/or software sales or some basic knowledge of the fiscal or legal sector).
  • You have experience with retention and/or loyalty activities or you have experience with conducting (light) commercial conversations with customers. Do you have experience with both? Even better!

A high degree of independence and professionalism is required and offered within the Inside Sales department. A premium brand like Wolters Kluwer also requires a premium approach and experience from and by customers in their interactions with you. As an organization, we like to attract the best people and we invest in that. Our goal is a long-term collaboration, both with our customers and our employees.

What do we offer an Inside Sales Representative - CUP Team?

  • A market-conform salary based on a 36-hour (full-time) work week;
  • 8% holiday pay + 4% PKB (Personal Choice Budget);
  • Company laptop and phone;
  • An interesting bonus scheme, consisting of a fixed and variable part – up to 30% of the fixed salary;
  • Significant contribution to your pension (as an employer, we contribute 2/3);
  • The possibility of hybrid working (we work 2 days a week in the Deventer office);
  • Furthermore, we offer the possibility for personal development and career growth opportunities both in the Netherlands and abroad.

The base location for this position is Deventer.

Interested in the role of Inside Sales Representative - CUP Team?

Click on ‘apply’ and we will process your application shortly. Questions? Please contact Rasi Fawaz (Corporate Recruiter) Rasi.fawaz@wolterskluwer.com or Robert Sprokholt (Sales Manager) Robert.Sprokholt@wolterskluwer.com

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

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