Senior Marketing Manager

The Senior Marketing Manager will lead go-to-market strategies, shape messaging, and connect product value to the legal audience. This role involves transforming complex features into compelling stories and impactful content, shaping Libra's voice in the Netherlands, and driving awareness, adoption, and growth. Responsibilities include developing content, optimizing campaigns, executing local events, and collaborating with various teams to ensure consistent messaging and achieve KPIs.

Must Have

• Lead product and content marketing strategies for the region.
• Create high-performing and interactive content in various formats.
• Tailor messaging to different target groups and experience levels.
• Work closely with global performance marketing agency.
• Plan and execute grassroots activations, local events, and community initiatives.
• Collaborate with Product, Sales, and Design for consistent messaging.
• Own local media relations and press activities.
• Optimize landing pages and marketing assets for SEO, GEO, and conversions.
• Conduct market and competitive analyses.
• Present results and help shape the marketing roadmap.
• Build and maintain strong relationships with stakeholders.
• 5+ years of experience in SaaS marketing.
• Experience in leading cross-functional marketing projects.
• Strong writing and storytelling skills.
• Deep understanding of users and product.
• Hands-on experience with CRM and automation tools (Eloqua).
• Fluent in Dutch and English (at least C1 level).

Good to Have

• Experience in the legal field or in legal tech.

Perks & Benefits

• Compensation and benefits package in line with the market.
• Full-time work week of 36 hours.
• Variable pay.
• Personal choice budget for additional salary or vacation hours.
• Holiday allowance.
• Home office allowance.
• Commuting allowance.
• Pension scheme.
• Collective Health care agreement (optional).
• Company bicycle plan (reductions when buying a new bike).
• Device plan (buy a technical device every 3 years with reduction).
• Possibility to order a (standing) desk, additional monitor, chair etc for home office setup.
• LinkedIn Learning license.
• Free GoFluent license: foreign language learning platform.
• Yearly company events (Christmas & Summer party, sports tournaments, etc).
• Flexible, hybrid work setup (twice a week at the office).
• Engaged, diverse, and quality-driven team.
• Culture that celebrates diversity and values talent.
• Continuous investment in employee growth and competencies.

About Wolters Kluwer

Build a better tomorrow, today!

For 180 years, Wolters Kluwer has been innovating the way professionals and businesses work. Employees are at the cornerstone of bringing our vision to life.

We are a technology-led global software and services company. Our success has been built upon smart thinking and listening to each other. Our pursuit of excellence coupled with the pride we take in our work, enables our customers to solve their most critical problems.

Libra is an AI workspace – built by legal professionals, for legal professionals. We simplify legal workflows with intuitive, secure, and powerful tools.

Libra is one of Europe’s fastest-growing legal-tech companies. More than 9,000 legal professionals already trust us, and we are now accelerating our international expansion.

Our goal: to build the world’s most trusted AI platform for legal professionals.

At this early stage, you’ll have real influence, responsibility from day one, and unlimited growth potential. If you’re ambitious, curious, and inspired by our mission, apply now!

About the role

We are looking for a Senior Marketing Manager (m/f/d) who will lead our go-to-market strategies, shape our messaging, and connect the value of our product to the legal audience. You are the bridge between product and market – transforming complex features into clear, compelling stories and impactful content. You will shape Libra’s voice in the Netherland region and play a key role in driving awareness, adoption, and growth.

Your Responsibilities

• Lead, develop, and execute product and content marketing strategies for the region that truly reach legal professionals
• Create high-performing and interactive content in various formats (e.g., blogs, case studies, social media, newsletters, webinars, events) for our regional audience
• Tailor messaging to different target groups and experience levels
• Work closely with our global performance marketing agency to launch and optimize campaigns with clear KPIs
• Plan and execute grassroots activations, pop-ups, local events, and community initiatives to increase reach, engagement, and loyalty
• Collaborate with Product, Sales, and Design to ensure consistent messaging throughout the entire funnel
• Own local media relations and press activities
• Optimize landing pages and marketing assets for SEO, GEO, and conversions
• Conduct market and competitive analyses to identify trends and insights
• Present results and help shape the marketing roadmap
• Build and maintain strong relationships with divisional, regional, and central stakeholders.
• Operate as a strategic facilitator with a high degree of accountability and collaboration.

Your Profile

• 5+ years of experience in SaaS marketing
• Experience in leading cross-functional marketing projects
• Strong writing and storytelling skills across multiple channels
• Deep understanding of users and product – you translate features into real value
• Hands-on experience with CRM and automation tools (Eloqua)
• Team-oriented, strong communicator, and proactive
• Entrepreneurial mindset with drive and ownership
• Fluent in Dutch and English (at least C1 level)
• Bonus: experience in the legal field or in legal tech

What Do We Offer?

In addition to a compensation and benefits package in line with the market, we also offer the following:

• A full-time work week of 36 hours.
• Variable pay as part of the compensation package.
• Personal choice budget for additional salary or additional vacation hours.
• Holiday allowance.
• Home office allowance.
• Commuting allowance.
• Pension scheme.
• Collective Health care agreement (optional).
• Company bicycle plan (reductions when buying a new bike).
• Device plan (you can buy a technical device every 3 years with reduction).
• Possibility to order a (standing) desk, additional monitor, chair etc for your home office setup.
• LinkedIn Learning license.
• Free GoFluent license: foreign language learning platform for multiple languages and multiple levels.
• Yearly company events (Christmas & Summer party, sports tournaments, etc).
• A flexible, hybrid work setup in which we work twice a week at the office.
• An engaged, diverse, and quality-driven team.
• A culture that celebrates diversity and values talent.

Wolters Kluwer invests continuously in the growth and competencies of its employees by giving them many opportunities to develop.

Become part of Wolters Kluwer!

You can realize your ideas, learn, develop and grow. We have a lot to offer and stand for an open corporate culture. Join us and shape the future together with us.

Apply now by simply clicking on the button above.

We welcome all people - regardless of gender, nationality, ethnic and social background, disability, religion, age, sexual orientation and identity.

We are looking forward to meeting you!

Your contact person

Pushpa Linke

Senior Recruiter

+492233 3760 7976

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Be the Difference

If making a difference matters to you, then you matter to us.

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day.

We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

About Wolters Kluwer

Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.

Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.

Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.

We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.

For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, and LinkedIn.

Tips & Tricks - Resumes

Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume.

Building Diverse Teams

As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work.

We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.

This principle is ingrained in our company values and articulated in our Code of Business Ethics.

Our Global Well-being Program

At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.

In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program.

Equal Opportunity Employer

To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.

All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

GDPR

Careers Privacy and Cookies

Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.