Manager - Consumer Insights

The Manager - Consumer Insights role at InMobi Advertising involves gathering, analyzing, and interpreting data to provide actionable insights for creative strategy, audience targeting, and media planning. This role requires strong analytical skills, strategic thinking, and communication to translate complex data into recommendations. The team uses data-driven insights to understand consumer preferences, market trends, and competitive intelligence, supporting brands throughout campaign lifecycles. Familiarity with Microsoft Copilot and emerging GenAI tools is a plus for creating meaningful insights from curated data.

Must Have

• Collect, organize, and analyze both qualitative and quantitative data from a variety of internal and external sources.
• Identify key trends, patterns, and consumer behaviors that influence business performance and competitive positioning.
• Translate data findings into clear, actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns.
• Create and present insights presentations to clients and internal stakeholders.
• Work closely with internal teams such as Sales, CSM, Agency Development, Client Development, PMM, etc. to provide consumer insights.
• Conduct market research and competitive analysis to inform strategic decisions.
• Use storytelling techniques to communicate complex data insights in an engaging and easily digestible format.
• 5+ years of experience in a market research agency, ad tech/mar tech company, or internal brand team’s consumer insight/market research department.
• Bachelor’s degree in Business, Marketing, Statistics, Data Science, or a related field.

Good to Have

• A Master’s degree in Business, Marketing, Statistics, Data Science, or a related field.

Perks & Benefits

• Opportunity to have an immediate impact on the company and products
• Work with highly capable and ambitious peer groups
• Daily meals
• Gym and yoga classes
• Cutting-edge training and tools
• Cocktails at drink cart Thursdays
• Fun at work on Funky Fridays
• Bring your kids and pets to work
• Continuous learning and career progression with InMobi Live Your Potential program

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.

Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.

Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.

At InMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com

Who are we and What do we do?

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.

What’s the InMobi family like?

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion.

What do we promise?

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.

Overview

The Manager – Consumer Insights role is responsible for gathering, analyzing, and interpreting data to provide actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns. This role requires a combination of analytical skills, strategic thinking, and strong communication abilities to translate complex data into clear, actionable recommendations for various stakeholders. The ideal candidate for this role has some experience with Microsoft Copilot as well as familiarity with emerging GenAI tools that can be leveraged to create meaningful insights from curated data. Overall, the Insights team uses data-driven insights and information to understand consumer preferences, market trends, and competitive intelligence supporting brands across the lifecycle of campaigns.

The Impact You’ll Make

• Data Collection & Analysis:

Collect, organize, and analyze both qualitative and quantitative data from a variety of internal and external sources (e.g., surveys, market research, campaign data, sales data, consumer demographics and behavior).

• Trendspotting:

Identify key trends, patterns, and consumer behaviors that influence business performance and competitive positioning.

• Insight Generation:

Translate data findings into clear, actionable insights that inform creative strategy, audience targeting, and media planning for marketing campaigns

• Reporting & Presentation:

Create and present insights presentations to clients and internal stakeholders with collaboration from other teams to form a comprehensive strategy.

• Stakeholder Collaboration:

Work closely with internal teams such as Sales, CSM, Agency Development, Client Development, PMM, etc. to provide consumer insights for both pre- and post-sale efforts.

• Market Research:

Conduct market research and competitive analysis to inform strategic decisions and stay ahead of industry trends.

• Data Interpretation & Storytelling:

Use storytelling techniques to communicate complex data insights in an engaging and easily digestible format for both technical and non-technical audiences.

The Experience we Need

• 5+ years of experience in a market research agency, ad tech/mar tech company, or internal brand team’s consumer insight/market research department
• Extensive experience in both quantitative and qualitative market research
• Excellent written and verbal communication skills, with the ability to present findings clearly and concisely.
• Ability to integrate, simplify and develop insights from multiple data sources including 0P, 1P, 2P, and 3P
• Strong verbal and written communication skills.
• Working under pressure, in a fast-paced and challenging environment keeps you energized
• Experience with Microsoft Copilot and familiarity with other GenAI tools
• Expert Microsoft Suite skills with a focus on PowerBI, Excel, & PowerPoint
• Bachelor’s degree in Business, Marketing, Statistics, Data Science, or a related field. A Master’s degree is a plus.

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!