Marketing Analyst

2 Months ago • 3-5 Years • Data Analyst

Job Summary

Job Description

The Marketing Analyst will collaborate closely with the User Acquisition and creative teams to optimize advertising spending for the mobile version of Hero Wars. Responsibilities include analyzing product features and their impact on marketing purchases, finding custom events to increase traffic, maintaining the LTV forecasting system, and creating a backlog of ideas for future plans. The ideal candidate possesses a deep understanding of User Acquisition, strong analytical skills (Python, SQL), experience with A/B testing, and excellent communication skills. The role involves working with data to improve marketing campaign efficiency and drive significant growth in user acquisition.
Must have:
  • Understanding of User Acquisition
  • Strong analytical skills (Python, SQL)
  • Experience with A/B testing
  • Excellent communication skills
  • Data analysis for marketing optimization
Good to have:
  • Knowledge of ML and algorithms
  • Experience with Tableau and Airflow
Perks:
  • Healthcare
  • Paid vacation and sick leave
  • Relocation support
  • Sports activities
  • Language courses
  • Company events

Job Details

About Nexters

Nexters is an international game development company that strives to introduce the joy of core gaming experiences to casual players. In 2021 we went public and listed on the NASDAQ (GDEV). Nexters is part of the GDEV holding, which includes not only Nexters, but also Cubic Games, Royal Ark, Game Gears, and RJ Games studios. Our people work worldwide from offices in Cyprus, Armenia, and Kazakhstan or remotely. We want brilliant professionals who love building great games in a team with one of the best cultures.

About your role

We are the Marketing team, and we are looking for a Marketing analyst who will help the User Acquisition team scale effective advertising spending.

What you’ll be doing

  • Collaborating closely with UA and creative teams from the analytics perspective to optimize the acquisition of a well-targeted audience for the mobile version of Hero Wars.
  • Assisting in the analysis of product features and their impact on marketing purchases
  • Finding custom events to increase the effectiveness/volume of traffic purchases
  • Maintaining the current system for forecasting user LTV by segments
  • Creating a backlog of ideas for future plans and implementing them regularly

We hope that you have

  • Understanding of the User Acquisition specifics (traffic structure, attribution, etc.)
    High level of autonomy and strong soft skills for effective communication with stakeholders
    Ability to work with data in Python (basic libraries) and SQL (ClickHouse, Airflow)
  • Cases in marketing analytics that have led to significant growth for UA
  • Ability to evaluate the financial results of project implementation
  • Experience with A/B testing
  • Intermediate + English language skills

Nice to have

  • General knowledge of ML, working with algorithms
  • Experience with Tableau and Airflow

What we offer

  • Healthcare
  • Medical care program (including dental service) or medical care compensation are available for you wherever you wish to work. The basic medical care program is also available for your family members if you choose to work from our official locations – Cyprus, Armenia, and Kazakhstan.
  • Work, life, and balance
  • We offer a fair amount of paid vacation days and sick leave. You can work at one of our comfortable offices in official locations or from home.
  • Sports
  • You can choose various sports activities like yoga, football, and volleyball in our official locations.
  • Relocation support
  • A relocation package is available for you if you decide to join us in one of our official locations.
  • Skills improvement
  • Let's learn languages: you can visit online English language courses. Greek and Armenian language lessons are available for everyone who works in Cyprus or Armenia. Our company encourages people of Nexters to take part in game jams, hackathons, and relevant conferences and meetups as expert speakers.
  • Events
  • Our events are legendary – ask anyone who already works at Nexters. There are strategic sessions, workshops, parties, contests, and other activities every year.
  • Community & ESG
  • We are proud of our local communities and support employees’ social initiatives. Dream big, act big: Nexters contribute to gaming’s positive impact on the world, hold a sustainability strategy, and take part in charity projects all over the world.

Work format

In one of the company's offices in Cyprus, Armenia and Kazakhstan or remotely.


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About The Company

Nexters is an international game development company which strives to introduce the joy of core gaming experiences to casual players on mobile and desktop.

Thanks to our hit games like Hero Wars, Island Questaway, Throne Rush, and others, we’ve reached over 200 million installs worldwide, built a team of 700+ inspired game developers, and become one of the top five independent mobile game companies in Europe.

We are publicly traded on NASDAQ under the ticker symbol GDEV and have tremendous plans for the future. We welcome new talent to join in our mutual growth and help establish us as the new leader in the industry.

In June 2023 Nexters evolves into gaming and entertainment holding company, GDEV Inc (which also included: Dragon Machines, Cubic Games, Royal Ark, Game Gears and RJ Games)

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