Responsible for global marketing of the Monster Hunter mobile game, including overall marketing strategy development, content marketing, and creative campaign planning and implementation. Analyze product features and gameplay to identify target users, analyze user needs, and highlight core selling points, then develop marketing plans based on the market environment and product stage. Set and plan performance goals for various events and marketing content, linking them to core business indicators, and be responsible for the product's content visibility, communication efficiency, and user conversion efficiency. Collaborate with product, community, and creative teams to design and implement communication plans, promote the integration of internal and external game resources, and ensure effective execution.