Level Infinite, Tencent's international game brand, seeks a Marketing Manager for NIKKE's overseas market. This role involves comprehensive marketing planning, including strategy refinement, creative content, and interactive campaigns. The manager will leverage strong product understanding and user insights to develop and implement global creative campaigns, ensuring high-quality content and effective dissemination. Collaboration with internal and external teams is key to managing content production and market rhythm, aiming to deliver engaging experiences to a global player base.

Must Have

• Plan and implement NIKKE overseas marketing campaigns, including strategy, creative content, and interactive activities.
• Develop global creative campaigns based on market strategy, audience insights, and regional characteristics.
• Possess strong product understanding and user insight, using data for effective strategy.
• Lead creative content planning, ensuring high-quality output, monitoring, and iteration.
• Collaborate with teams to plan content rhythm, brand materials, and ensure player community understanding.

Good to Have

• Experience in regional market promotion and content production.
• Proficiency in English, Japanese, or Korean.

Team Introduction

Level Infinite is Tencent's international game business brand, dedicated to bringing fun, authentic gaming experiences to global players, allowing them to enter the game world anytime, anywhere; and by building inclusive, interconnected, and convenient player communities to promote sharing and communication.

Level Infinite provides a range of support and services to partner studios, helping them unleash their product potential.

Level Infinite's published products include popular games such as "PUBG MOBILE", "Goddess of Victory: NIKKE", "Honor of King", and has partnered with studios to launch multiple products including "Warhammer 40K: Darktide" from Fatshark, "Dune: Awakening" from Funcom, and "Nightingale" from Inflexion Studios.

To learn more about Level Infinite, please visit www.levelinfinite.com and follow our official accounts on Twitter, Facebook, Instagram, and YouTube.

Responsibilities

1. Responsible for NIKKE overseas marketing planning, including version strategy refinement, brand materials, creative content, and interactive activities for overseas market planning and implementation. Able to create outstanding global creative campaign content by combining overall annual overseas market strategy, target audience insights, and core regional characteristics, and effectively implement it with regional cooperation.

2. Strong product understanding and user insight, able to clearly judge and understand game users, and effectively use product data for analysis to propose effective strategy refinement.

3. Strong creative content planning and aesthetic ability, able to set clear content standards and control corresponding output, ensure high-quality content presentation, monitor and evaluate effects, and complete content iteration.

4. Responsible for collaborating with internal and external teams, reasonably planning product version rhythm, brand materials, and content production, targeting communication topics and nodes for content planning, ensuring content rhythm is understood and disseminated within the player community.

Requirements

1. Thorough understanding and passion for NIKKE IP.

2. Heavy ACG user, extensive anime viewing experience, good aesthetic sense for ACG game content.

3. Strong coordination and overall planning ability, strong self-drive, results-oriented, pioneering and innovative, strong stress resistance.

4. More than four years of game marketing experience, experience in regional market promotion and content production preferred.

5. Proficiency in any of the following languages is preferred: English/Japanese/Korean.