Premium Seating Strategy & Sales Director

Description

Two Circles is a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

One of the next big chapters is scaling our Premium Experience Strategy & Sales capability. Delivering world-class experiences, rethinking how premium sales work in sports & entertainment, and building long-term partnerships that deliver a blend of record breaking commerical growth with industry leading experiences for attendees.

We’re looking for a Premium Seating Strategy & Sales Director to lead this growth. A commercial force who can win, build, and lead major premium & hospitality partnerships, like the ones we have with the European Tour Group and The R&A, delivering measurable, sustained results.

You’ll lead an already high-performing team, helping them reach new heights through hands-on coaching, commercial rigour, and creative ambition, while driving the sourcing of new global premium sales partnerships.

This is a role for someone who thrives on ownership, innovation, and pace and views technology, data, and human connection as equally powerful sales tools.

This is your chance to build the future of premium sales in sports and entertainment by leading transformative partnerships, shape a world-class team, and redefine how fans experience the world’s greatest events.

At Two Circles, you’ll find:

• The autonomy to make a real impact.
• The backing of a global business that believes in playing to win.
• A team that’s collaborative, data-driven, and relentlessly curious.

Requirements

You’re a commercially sharp, people-focused leader who’s as comfortable closing multi-million-pound partnerships as you are coaching a talented team.

You’ll bring:

• Proven experience leading B2B and B2C premium or hospitality sales in sport, entertainment, or luxury experiences.
• A record of delivering revenue growth, margin optimisation, and long-term client value.
• Experience managing and developing high-performing commercial teams.
• A curious, analytical mindset with the confidence to advise senior clients on emerging trends.
• Strong knowledge of CRM systems, digital sales channels, and how AI can transform customer acquisition and service.
• Energy, resilience, and an entrepreneurial spirit — we play to win, together.