Product Evangelist, Lifestyle

7 Minutes ago • Upto 1 Years • Product

Job Summary

Job Description

Join Razer's Lifestyle Marketing team to shape the future of Apparel & Gear and Licensed products. This role involves developing product strategies, driving marketing initiatives, and building brand experiences for gamers globally. You will contribute to go-to-market strategies, lead marketing campaigns, manage the product lifecycle from idea to launch, implement localized initiatives, and explore brand partnership opportunities to expand Razer's market presence.
Must have:
  • Contribute to go-to-market strategies for Apparel & Gear and Licensed categories.
  • Drive marketing activations and campaigns with internal and external partners.
  • Participate in end-to-end product lifecycle, from idea to launch and tracking.
  • Implement localized sales and marketing initiatives with regional teams.
  • Identify and explore brand partnership opportunities.
  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • Up to 1 year of relevant internship/early career experience.
  • Strong interest in lifestyle, apparel, or gaming products.
  • Confident communicator with strong collaboration skills.
  • Organized, detail-oriented, proactive, and driven to deliver outcomes.
  • Creative thinker, takes initiative, and problem-solver.
Good to have:
  • Gaming enthusiasts are strongly preferred.
Perks:
  • Opportunity to make a global impact.
  • Work across a global team.
  • Unique, gamer-centric #LifeAtRazer experience.
  • Accelerated personal and professional growth.
  • Certified as a Great Place to Work® in United States and Singapore.

Job Details

Job Responsibilities :

Be part of Razer’s Lifestyle Marketing team and play a key role in shaping the future of our Apparel & Gear and Licensed products. You’ll be actively involved in developing product strategies, driving marketing initiatives, and building brand experiences that connect with gamers worldwide.

  • Contribute to the development and execution of go-to-market strategies for Apparel & Gear and Licensed categories to strengthen brand impact and market share.
  • Drive marketing activations and campaigns with internal teams and external partners to create engaging consumer experiences.
  • Take part in the end-to-end product lifecycle – from idea generation to launch execution and performance tracking.
  • Work closely with regional teams to implement localized sales and marketing initiatives that connect with target audiences.
  • Help identify and explore brand partnership opportunities to expand Razer’s presence into new markets and consumer segments.

Pre-Requisites :

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Fresh graduates or candidates with up to 1 year of relevant internship/early career experience are welcome to apply.
  • Strong interest in lifestyle, apparel, or gaming products, with a passion for marketing and brand growth.
  • Confident communicator with strong collaboration skills, able to work effectively with both internal and external stakeholders.
  • Organized and detail-oriented, with a proactive mindset and drive to deliver impactful outcomes.
  • Creative thinker who enjoys taking initiative and problem-solving.
  • Gaming enthusiasts are strongly preferred.

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About The Company

At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience.Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers.The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights.

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