Job Description
Join Razer's Lifestyle Marketing team to shape the future of Apparel & Gear and Licensed products. This role involves developing product strategies, driving marketing initiatives, and building brand experiences for gamers globally. You will contribute to go-to-market strategies, lead marketing campaigns, manage the product lifecycle from idea to launch, implement localized initiatives, and explore brand partnership opportunities to expand Razer's market presence.
Good To Have:
- Gaming enthusiasts are strongly preferred.
Must Have:
- Contribute to go-to-market strategies for Apparel & Gear and Licensed categories.
- Drive marketing activations and campaigns with internal and external partners.
- Participate in end-to-end product lifecycle, from idea to launch and tracking.
- Implement localized sales and marketing initiatives with regional teams.
- Identify and explore brand partnership opportunities.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Up to 1 year of relevant internship/early career experience.
- Strong interest in lifestyle, apparel, or gaming products.
- Confident communicator with strong collaboration skills.
- Organized, detail-oriented, proactive, and driven to deliver outcomes.
- Creative thinker, takes initiative, and problem-solver.
Perks:
- Opportunity to make a global impact.
- Work across a global team.
- Unique, gamer-centric #LifeAtRazer experience.
- Accelerated personal and professional growth.
- Certified as a Great Place to Work® in United States and Singapore.
Job Responsibilities :
Be part of Razer’s Lifestyle Marketing team and play a key role in shaping the future of our Apparel & Gear and Licensed products. You’ll be actively involved in developing product strategies, driving marketing initiatives, and building brand experiences that connect with gamers worldwide.
- Contribute to the development and execution of go-to-market strategies for Apparel & Gear and Licensed categories to strengthen brand impact and market share.
- Drive marketing activations and campaigns with internal teams and external partners to create engaging consumer experiences.
- Take part in the end-to-end product lifecycle – from idea generation to launch execution and performance tracking.
- Work closely with regional teams to implement localized sales and marketing initiatives that connect with target audiences.
- Help identify and explore brand partnership opportunities to expand Razer’s presence into new markets and consumer segments.
Pre-Requisites :
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Fresh graduates or candidates with up to 1 year of relevant internship/early career experience are welcome to apply.
- Strong interest in lifestyle, apparel, or gaming products, with a passion for marketing and brand growth.
- Confident communicator with strong collaboration skills, able to work effectively with both internal and external stakeholders.
- Organized and detail-oriented, with a proactive mindset and drive to deliver impactful outcomes.
- Creative thinker who enjoys taking initiative and problem-solving.
- Gaming enthusiasts are strongly preferred.
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