Senior Business Development Executive - Marketing

This role supports the development and execution of business partnerships and marketing collaborations for products in English-speaking regions. It involves assisting in IP ecosystem building, planning and executing content and event initiatives, conducting market research for new opportunities, and coordinating cross-functional teams for smooth project delivery. The executive will also contribute creative ideas to enhance brand visibility and community engagement in target markets.

Must Have

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• More than 5 years of experience in business development, marketing partnerships, or related roles

Good to Have

• Familiarity with the gaming, entertainment, or digital media industries
• A passion for games and pop culture; familiarity with our company’s titles

Job Description

1. Support the development and execution of business partnerships and marketing collaborations for our products in English-speaking regions.

2. Assist in IP ecosystem building, including planning and executing online and offline content and event initiatives.

3. Conduct market and partner research to identify new collaboration opportunities and maintain an updated database of potential partners.

4. Coordinate cross-functional teams to ensure smooth project execution and timely delivery.

5. Contribute creative ideas and insights to enhance the company’s brand visibility and community engagement in target markets.

Job Requirements

1. Bachelor’s degree in Marketing, Business, Communications, or a related field.

2. More than 5 years of experience in business development, marketing partnerships, or related roles.

3. Strong understanding of marketing and collaboration trends in English-speaking markets.

4. Familiarity with the gaming, entertainment, or digital media industries is a plus.

5. Excellent communication and coordination skills, with the ability to work effectively in a multicultural environment.

6. Proficiency in Mandarin is required to liaise with Mandarin-speaking internal teams and partners based in Shanghai.

7. A passion for games and pop culture; familiarity with our company’s titles will be an advantage.