Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Role
Netflix is one of the world's leading streaming entertainment services with over 231 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can play, pause and resume watching as they want, anytime, anywhere, and can change their plans at any time.
The core Advertising team is charged with building a new, best-in-class ads organization to establish Netflix as the premiere platform for advertiser partners, and to drive advertising revenue. The measurement team is responsible for building audience insights and measurement solutions from the ground up, partnering closely with data science, consumer insights, product and sales to understand core customer needs and develop both foundational and innovative solutions.
In this role, you will:
- Work closely with the broader ads measurement team, both within APAC (Europe, Middle East and Africa) and globally, product and data engineering to prioritise and implement the measurement roadmap across the South Korea market in collaboration with the Director of Ads Measurement Strategy, APAC.
- Partner with Ads Marketing and Sales to deliver data and insights to our advertising clients and agencies with key narratives around the Netflix audience and service
- Engage with measurement partners in ensuring that Netflix is accurately represented in industry measurement tools
- Provide marketplace positioning and storytelling customized for verticals and clients
- Assist in developing full-funnel measurement solutions that enable advertisers to understand the value and efficacy of their Netflix campaigns
- Inform on opportunities for alternative currencies, targeting and/or measurement products
- Deliver thought leadership by deeply understanding consumer perception, attitudes and behaviors related to both content and ads on Netflix and the competitive landscape
About you:
- Native Korean speaker with 10+ years in media measurement at a TV, streaming or digital video company
- Dual TV/onlineVideo and digital experience along with strong ads measurement understanding and expertise with effective media measurement such as MMMs, Lift solutions and cross media reach planning and reporting tools.
- Understanding of industry currency for TV/Video across content and ads.
- Self starter with expertise in managing large-scale, complex projects
- Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying
- Loves to get into the weeds and can see the big picture
- Open to innovating, challenging assumptions and implementing better approaches
- Knowledge of quantitative and qualitative methodologies
- Understanding of the consumer’s voice and how to turn that into actionable insights
- A strong business partner to other cross functional teams and a leader who can prioritize multiple projects
- Collaborates effectively and embraces differing perspectives and experiences to make better decisions
- Experienced and at ease with diverse cultures and working in international environments
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.
넷플릭스는 다양한 경험과 생각을 가진 구성원이 모였을 때 최고의 성과를 내는 팀을 만들어 갈 수 있다고 믿고 있습니다. 다양성과 포용성은 우리가 지향하는 기업 문화의 핵심 중 하나이며, 이것의 궁극적인 목적은 모든 직원이 역량을 마음껏 발휘하고 성장하며 기여할 수 있도록 환경을 조성하는 것입니다. 인재를 선별하는 과정은 이러한 목적을 달성하는 데 매우 중요합니다. 이에 따라 넷플릭스는 성별, 인종, 피부색, 국적, 종교, 성적 지향, 나이, 결혼 여부 등 모든 개인적인 배경과 상관없이 모두에게 평등한 기회를 보장하며, 공정한 과정을 통해 채용을 진행하고 있습니다.장애인 및 국가보훈 대상자는 관련 법령에 따라 우대합니다.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.
넷플릭스는 다양한 경험과 생각을 가진 구성원이 모였을 때 최고의 성과를 내는 팀을 만들어 갈 수 있다고 믿고 있습니다. 다양성과 포용성은 우리가 지향하는 기업 문화의 핵심 중 하나이며, 이것의 궁극적인 목적은 모든 직원이 역량을 마음껏 발휘하고 성장하며 기여할 수 있도록 환경을 조성하는 것입니다. 인재를 선별하는 과정은 이러한 목적을 달성하는 데 매우 중요합니다. 이에 따라 넷플릭스는 성별, 인종, 피부색, 국적, 종교, 성적 지향, 나이, 결혼 여부 등 모든 개인적인 배경과 상관없이 모두에게 평등한 기회를 보장하며, 공정한 과정을 통해 채용을 진행하고 있습니다.장애인 및 국가보훈 대상자는 관련 법령에 따라 우대합니다.