Senior Marketing Project Manager

Illumina is seeking a Senior Marketing Project Manager with digital program expertise to lead integrated marketing and digital initiatives. This role involves managing marketing projects and digital programs from planning to execution, optimizing campaigns across major paid media platforms, developing multi-channel strategies, and guiding prospects through customer journeys. The manager will also lead A/B testing, manage digital assets, provide budget recommendations, localize content, and report on key performance indicators to drive engagement and conversion.

Must Have

• Manage marketing projects and digital programs from planning through execution.
• Execute and optimize campaigns across major paid media platforms (LinkedIn Campaign Manager, Google Ads, Meta Business Suite).
• Develop and implement integrated marketing strategies and multi-channel campaigns.
• Possess expertise in lead nurtures, guiding prospects through tailored customer journeys.
• Lead A/B testing and optimization initiatives for paid media campaigns.
• Provide recommendations on budget allocation across paid media channels to maximize ROI.
• Localize content in partnership with global and regional teams.
• Track campaign execution, manage budgets, and report ROI and KPIs.
• 5+ years of experience in marketing or digital programs.
• Bachelor’s degree required.
• Proven track record in project management and digital program execution.
• Experience with CRM, marketing automation, and MarTech systems.
• Strong analytical, organizational, and problem-solving skills.
• Excellent communication and interpersonal skills.

Good to Have

• MBA or advanced degree preferred.
• Degree in Business, Marketing, Technical field, or Life Sciences is a plus.
• High emotional intelligence and adaptability in dynamic environments.
• Proficiency in Hive9, WorkFront and Salesforce.com experience a plus.

Perks & Benefits

• Variable cash programs (bonus or commission)
• Equity as part of the compensation package (for eligible roles)
• Access to genomics sequencing
• Family planning benefits
• Health/dental/vision insurance
• Retirement benefits
• Paid time off
• Inclusive environment
• Employee Resource Groups (ERG)
• Zero-net gap in pay regardless of gender, ethnicity, or race

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

We are seeking a Senior Marketing Project Manager with digital program expertise to lead integrated marketing and digital initiatives. This role combines project management and digital strategy to optimize campaign execution, enhance user experience, and drive innovation across regional programs.

Tasks and Responsibilities

• Manage marketing projects and digital programs from planning through execution.
• Execute and optimize campaigns across major paid media platforms (LinkedIn Campaign Manager, Google Ads, Meta Business Suite) and explore emerging channels for growth opportunities.
• Develop and implement integrated marketing strategies and multi-channel campaigns.
• Possess expertise in lead nurtures, guiding prospects through tailored customer journeys and targeted marketing content to maximize engagement and conversion.
• Lead A/B testing and optimization initiatives for paid media campaigns, including audience segmentation, creative variations, and landing page performance. Select and deploy optimal content for each channel; manage regional digital assets including websites.
• Provide recommendations on budget allocation across paid media channels to maximize ROI, while tracking spend and performance.
• Localize content in partnership with global and regional teams, ensuring alignment with guidelines. Creatively market content across paid channels, ensuring messaging resonates with target audiences and drives engagement.
• Consolidate best practices and facilitate cross-regional adoption of technology and channels.
• Track campaign execution, manage budgets, and report ROI. Report on key performance indicators (KPIs) for paid media campaigns, including CTR, CPL, conversion rates, and pipeline contribution.

Preferred Experience & Skills

• 5+ years of experience in marketing or digital programs.
• Bachelor’s degree required; MBA or advanced degree preferred. Degree in Business, Marketing, Technical field, or Life Sciences is a plus.
• Proven track record in project management and digital program execution.
• Experience with CRM, marketing automation, and MarTech systems.
• Seeking a self-starter with strong analytical, organizational, and problem-solving skills.
• Excellent communication and interpersonal skills; ability to work cross-functionally.
• High emotional intelligence and adaptability in dynamic environments.
• Proficiency in Microsoft Office; Hive9, WorkFront and Salesforce.com experience a plus.
• Must be local to San Diego or willing to relocate.

The estimated base salary range for the Senior Marketing Project Manager role based in the United States of America is: $88,200 - $132,400. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.