Senior SEM Program Manager

We are seeking an energetic and experienced Senior SEM Program Manager to execute and optimize paid digital campaigns across SEM, paid social, and display to drive high-quality consumer acquisition and revenue growth. This role blends analytical rigor with creative testing to scale customer acquisition efficiently and sustainably in the careers industry for both B2B and B2C audiences. The SEM team fuels the growth of our career platforms, including CareerBuilder and Monster, by connecting millions of job seekers and employers through smart, data-driven campaigns. Our mission is to turn insight into impact, helping more people find meaningful work while driving growth across our global brands.

Must Have

• Plan, launch, and optimize campaigns across paid channels (Google Ads, Meta) with clear performance goals.
• Manage daily pacing, bids, audiences, and budgets; continuously A/B test creative, copy, and targeting.
• Partner with Product, Analytics, and Design teams to align paid campaigns.
• Track and report on channel performance across awareness, acquisition, and retention.
• Monitor CAC efficiency, LTV:CAC, and payback period; propose data-based adjustments.
• Identify new paid platforms, formats, or audiences to test and scale.
• Coordinate with external partners, platforms, or agencies.
• 5–8 years of experience in B2C and B2B performance marketing (subscriptions, marketplaces, or consumer tech).
• Expert knowledge of SEM and paid social platforms (Google Ads, Meta, etc.).
• Strong analytical and quantitative skills (building reports, analyzing CAC and ROAS).
• Demonstrated success improving acquisition efficiency at scale.
• Experience collaborating with creative, analytics, and product teams.
• Self-starter who thrives in a fast-moving, iterative environment.

Good to Have

• Experience in the Career/HR-Tech space

Perks & Benefits

• Competitive salary
• Bi-annual bonus
• 401(k) plan with match
• Equity in company
• Flexible spending accounts (health, dependent care)
• Internet and home office reimbursement
• Medical, dental, and vision (optional plans for your family)
• Life & long-term disability insurance (optional)
• Mental health support and resources
• Wellness reimbursement (gym, health apps, etc.)
• Pet Insurance (optional)
• Flexible PTO
• Sick time policy
• Observed holidays

Job Description

About this team

The SEM team fuels the growth of our career platforms, including CareerBuilder and Monster, by connecting millions of job seekers and employers through smart, data-driven campaigns. We combine performance marketing and creative experimentation to attract the right B2B and B2C audiences and optimize every step of the acquisition journey. Our mission is to turn insight into impact, helping more people find meaningful work while driving growth across our global brands.

What you'll do

• Campaign Ownership: Plan, launch, and optimize campaigns across paid channels such as Google Ads and Meta, with clear performance goals (CAC, ROAS, subscription growth).
• Data-Driven Optimization: Manage daily pacing, bids, audiences, and budgets; continuously A/B test creative, copy, and targeting to improve conversion rates and efficiency.
• Cross-Functional Collaboration: Partner with Product, Analytics, and Design teams to align paid campaigns with landing-page experiences, messaging, and customer insights.
• Full-Funnel Analysis: Track and report on channel performance across awareness, acquisition, and retention; surface insights that inform creative and budget strategy.
• Efficiency Metrics: Monitor CAC efficiency, LTV:CAC, and payback period; propose data-based adjustments to improve ROI.
• Innovation & Experimentation: Identify new paid platforms, formats, or audiences to test and scale.
• Vendor / Platform Management: Coordinate with external partners, platforms, or agencies to ensure execution quality and cost control.

What you'll need

• 5–8 years of experience in B2C and B2B performance marketing, ideally in subscriptions, marketplaces, or consumer tech.
• Expert knowledge of SEM and paid social platforms (Google Ads, Meta, etc.) including campaign setup, optimization, and reporting.
• Strong analytical and quantitative skills — comfortable building reports, analyzing CAC and ROAS, and using data to guide decisions.
• Demonstrated success improving acquisition efficiency at scale.
• Experience collaborating with creative, analytics, and product teams.
• Self-starter who thrives in a fast-moving, iterative environment.

What's good to have

• Experience in the Career/HR-Tech space

Benefits

Outstanding Compensation

• Competitive salary
• Bi-annual bonus
• 401(k) plan with match
• Equity in company
• Flexible spending accounts (health, dependent care)
• Internet and home office reimbursement

100% Full Health Benefits

• Medical, dental, and vision (optional plans for your family)
• Life & long-term disability insurance (optional)
• Mental health support and resources
• Wellness reimbursement (gym, health apps, etc.)
• Pet Insurance (optional)

Flexible Time Away

• Flexible PTO
• Sick time policy
• Observed holidays

Salary & Eligibility

Starting pay range

$115,000—$130,000 USD

Pay Transparency

Individual pay is based on location, transferable skills, experience, and other relevant factors. This estimated range is based on the best available market data and factors, all of which are subject to change. This position may also be eligible for a bonus and medical, dental, vision, life, short and long-term disability insurance, 401(k), paid time off, sick leave, and paid holidays, all subject to applicable plan terms.

Eligible Hiring Locations

This position is 100% remote, work from home.

BOLD can hire full-time residents of the following U.S. States & Territories: Arizona, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Iowa, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin

California Residents: Please see our privacy notice for more info on how we handle your data.

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About BOLD

We Transform Work Lives

As an established global organization, BOLD helps people find jobs. Our story is one of growth, success, and professional fulfillment. We create digital products that have empowered millions of people in 180 countries to build stronger resumes, cover letters, and CVs. The result of our work helps people interview confidently, finding the right job in less time. Our employees are experts, learners, contributors, and creatives.

We Celebrate and Promote Diversity and Inclusion

We value our position as an Equal Opportunity Employer. We hire based on qualifications, merit, and our business needs. We don't discriminate regarding race, color, religion, gender, pregnancy, national origin or citizenship, ancestry, age, physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or any other applicable characteristic protected by law.

Under San Francisco's Fair Chance Ordinance, qualified applicants with arrest and conviction records will be considered for the position.