SEO Manager

Company Description

Publicis Groupe

Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is today the world's leading communication group. Present in Italy with three offices – Milan, Turin, and Rome – and over 1500 professionals, the Group acts as a strategic partner for the growth of its clients, offering a wide range of skills and integrated solutions in the areas of creativity, media, production, and business transformation.

Overview

We are looking for a highly qualified and motivated SEO Manager with strong analytical, logical reasoning, and organizational skills. The ideal candidate possesses solid technical and content-related expertise in SEO, combined with problem-solving skills and the ability to manage multilingual SEO campaigns.

Effective communication and a client-oriented approach are essential.

Responsibilities

Key Responsibilities:

• Collaborate on the development of SEO strategies.
• Conduct global keyword research, analysis, and strategic mapping.
• Perform competitive analysis across multiple markets to identify growth opportunities.
• Execute on-site SEO audits.
• Independently implement optimization activities in line with the optimization plan, with the aim of meeting and exceeding client objectives.
• Develop global content strategies and optimization plans.
• Optimize content for various platforms, including YouTube, Amazon, and Google Business Profile.
• Monitor and analyze website performance daily, interpreting data to provide insights and concrete actions, optimizing operations to ensure objectives and deadlines are met.
• Perform ad-hoc SEO analyses in relation to specific projects.
• Provide periodic updates through customized reports based on the stakeholder's profile.
• Proactively manage the client relationship throughout the entire work process.

Qualifications

Required Skills and Experience:

• At least 6 years of experience in planning, executing, and measuring SEO projects.
• Deep understanding of ranking factors and search engine algorithms.
• Up-to-date knowledge of the latest SEO trends and best practices.
• Advanced knowledge of HTML, CSS, and JavaScript.
• Familiarity with various Content Management Systems (CMS).
• Advanced proficiency in on-page, off-page optimization techniques and SEO copywriting.
• Consolidated experience with SEO tools such as SemRush, Screaming Frog, SEO Monitor, Lumar, Majestic, and others.
• Advanced skills with Excel and PowerPoint.
• Advanced knowledge of Google Search Console, Google Analytics, Google Data Studio, and Bing Webmaster Tools.
• Ability to independently measure results, identify opportunities for improvement, and define action plans.
• Excellent interpersonal skills, client orientation, and adaptability to working in diverse teams.
• High organizational skills, time management, and a results-oriented approach.
• Ability to work effectively independently and in a team.
• Good knowledge of the e-commerce industry.
• Knowledge of main SEA logics and familiarity with display advertising/programmatic strategies.
• Strong interest in digital communication and commitment to continuous personal development.
• Excellent knowledge of English, both written and spoken.

Additional Information

Additional Information

• Learning & Development: a tailored learning path, an individual and needs-based approach, always on!
• Corporate benefits: a platform dedicated to our people, full of offers, discounts and more.
• Corporate Wellness: access to online training courses for your physical and psychological well-being.
• Work From Home: 2 days a week.

Our Publicis Groupe motto "Viva La Différence" means that working together is better and we believe that our differences make us stronger. It means that we honor and celebrate all identities, in all their facets, which underpin everything we do. We are focused on fostering a sense of belonging and creating equitable and inclusive experiences for all talents.