Social Media & Creative Manager

We are seeking a Social Media & Creative Manager to lead our client's organic social presence. This role involves developing high-level strategy, hands-on content creation, and community engagement across TikTok, Instagram, YouTube Shorts, and other platforms. The manager will shape the brand's digital voice, produce engaging short-form video content, and analyze performance to drive awareness, engagement, and conversion. Ideal candidates have a beauty/cosmetics background and strong video editing skills.

Must Have

• Own the full lifecycle of organic social presence from strategy to creation.
• Develop and execute a data-driven social media strategy aligned with brand and business goals.
• Define and maintain clear content pillars.
• Build and manage a monthly content calendar across all social channels.
• Concept, shoot, and edit high-performing short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
• Leverage and integrate UGC (user-generated content) and influencer collaborations into the content pipeline.
• Write engaging, platform-optimized captions that reflect the brand’s tone and personality.
• Engage authentically with followers through comments, DMs, and replies.
• Track KPIs including engagement, reach, follower growth, and click-throughs.
• Analyze results and share actionable insights and recommendations.
• 5+ years of experience in social media management, content creation, or digital marketing, ideally within beauty, skincare, or DTC e-commerce.
• Proven experience building and scaling social audiences on TikTok and Instagram.
• Advanced video editing and content creation skills (CapCut proficiency required).
• Strong creative instinct with a deep understanding of visual storytelling and audience psychology.
• Excellent writing and communication skills able to craft compelling, on-brand messaging.
• Analytical mindset with comfort using data to drive creative decisions.
• Highly organized self-starter comfortable working both independently and collaboratively.

Good to Have

• Comfort being on camera is a plus.
• Adobe Premiere or Canva proficiency.

Perks & Benefits

• Opportunity to shape the creative and strategic direction of a growing beauty brand.
• A collaborative, entrepreneurial culture where ideas are valued.
• Competitive compensation for senior-level candidates.
• Flexibility to work remotely.
• Travel opportunities to San Diego as needed.
• Work remotely Monday - Friday, 40 hours a week (no weekends).
• Vacation: 10 business days a year.
• Holidays: 5 National Holidays a year.
• Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day).
• Parental Leave.
• Health Care Reimbursement.
• Active Lifestyle Reimbursement.
• Quarterly Home Office Reimbursement.
• Payroll Deduction Purchase Plans.
• Longevity Bonus.
• Continuous Learning Bonus.
• Access to Training and Professional Development Platforms.

Description

We’re looking for a Social Media & Creative Manager who can own the full lifecycle of our client´s organic social presence from high-level strategy to hands-on creation. This role blends creative direction, content production, and community engagement to fuel the growth across TikTok, Instagram, YouTube Shorts, and emerging platforms.

You’ll play a key role in shaping the digital voice and aesthetic, working closely with our leadership team to build an organic content pipeline that drives awareness, engagement, and conversion.

This is a highly creative, execution-driven position ideal for someone with a beauty or cosmetics background, strong editing skills (especially with CapCut), and a passion for storytelling through short-form video.

Requirements

Strategy & Planning

• Develop and execute a data-driven social media strategy aligned with brand and business goals.
• Define and maintain clear content pillars (education, transformation, lifestyle, results, and brand story).
• Build and manage a monthly content calendar across all social channels.
• Identify emerging trends, sounds, and cultural moments to keep content fresh and relevant.

Content Creation & Editing

• Concept, shoot, and edit high-performing short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
• Leverage and integrate UGC (user-generated content) and influencer collaborations into the content pipeline.
• Write engaging, platform-optimized captions that reflect the brand’s tone and personality.
• Capture and edit B-roll or lifestyle footage when needed; comfort being on camera is a plus.

Community & Growth

• Engage authentically with followers through comments, DMs, and replies — building meaningful relationships.
• Monitor brand mentions and industry conversations to identify opportunities for engagement.
• Collaborate with a fractional community and influencer specialist to expand reach organically.

Performance & Optimization

• Track KPIs including engagement, reach, follower growth, and click-throughs.
• Analyze results and share actionable insights and recommendations.
• Test and iterate creative formats, hooks, and posting cadences to maximize performance.

Collaboration

• Partner closely with the Senior Social Lead and leadership to align strategy and execution.
• Coordinate with design, marketing, and paid media teams for consistent messaging and brand storytelling.
• Manage external creative contributors, UGC creators, and editors as needed.

Qualifications

• 5+ years of experience in social media management, content creation, or digital marketing ideally within beauty, skincare, or DTC e-commerce.
• Proven experience building and scaling social audiences on TikTok and Instagram.
• Advanced video editing and content creation skills (CapCut proficiency required; Adobe Premiere or Canva a plus).
• Strong creative instinct with a deep understanding of visual storytelling and audience psychology.
• Excellent writing and communication skills able to craft compelling, on-brand messaging.
• Analytical mindset with comfort using data to drive creative decisions.
• Highly organized self-starter comfortable working both independently and collaboratively.

What We Offer

• Opportunity to shape the creative and strategic direction of a growing beauty brand.
• A collaborative, entrepreneurial culture where ideas are valued.
• Competitive compensation for senior-level candidates.
• Flexibility to work remotely, with travel opportunities to San Diego as needed.

Benefits

• Work remotely Monday - Friday, 40 hours a week (no weekends)
• Vacation: 10 business days a year
• Holidays: 5 National Holidays a year
• Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
• Parental Leave
• Health Care Reimbursement
• Active Lifestyle Reimbursement
• Quarterly Home Office Reimbursement
• Payroll Deduction Purchase Plans
• Longevity Bonus
• Continuous Learning Bonus
• Access to Training and Professional Development Platforms
• Did we mention it's REMOTE?!!

One of our core values at Zipdev is "Be authentic." that's why we encourage you to answer the application form in your own words; we are interested in getting to know you, not a digital assistant.

Wondering how our remote environment or our payment method work? We've put together some helpful answers in our FAQs at the bottom our our career site.

Take a look and let us know if you have any other questions!