As the Social Media Director, you will lead the global social team, crafting OKX's social and cultural presence with impactful concepts and content. You will work with social media managers, define storytelling, bring posts to life, and collaborate with influencers to capitalize on cultural moments. Responsibilities include ideating and executing social media campaigns on various platforms, creating influencer programs, generating briefs, growing a community of evangelists, exploring trends, and creating frameworks for brand and product campaigns. Additionally, you will collaborate with internal departments and create SOPs. This role requires a strategic approach and strong communication skills to drive OKX's social media presence.