Social Media Director
Job Summary
Job Description
As the Social Media Director, you will lead the global social team, crafting OKX's social and cultural presence with impactful concepts and content. You will work with social media managers, define storytelling, bring posts to life, and collaborate with influencers to capitalize on cultural moments. Responsibilities include ideating and executing social media campaigns on various platforms, creating influencer programs, generating briefs, growing a community of evangelists, exploring trends, and creating frameworks for brand and product campaigns. Additionally, you will collaborate with internal departments and create SOPs. This role requires a strategic approach and strong communication skills to drive OKX's social media presence.
Must have:
- 10+ years of experience in social media or brand marketing
- Previous experience in crypto or web3 and/or understanding of the ecosystem
- Previous experience creating for social media channels X, Instagram, TikTok, Discord
- Social capital and experience with top creators and influencers
- Love and live memes - from classic memes to irl trends, you know whats going on in popular culture
- You get your dopamine from creative taglines and social first storytelling
- Framework thinking and an owner mentality
- Strong project management skills
- Portfolio that demonstrates your strategic, conceptual, and design skills
- Proficient in social design tools: Figma, Canva
- Exceptional communication skills in English
- Problem-solver and flexible to adapt to the ever-evolving climate of social media
- Prioritization skills and ability to manage timely social projects and evergreen campaigns
Good to have:
- Strong photography skills
- Video editing skills
Perks:
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
8 skills required
Job Details
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity
As Social Media Director, you will be at the forefront of crafting OKX social and cultural presence through impactful concepts and thumb-stopping content. You will lead the global social team towards big ideas, innovative executions with crypto influencers, and help grow our social communities. You will work with social media managers to define our storytelling on social, bring day-to-day posts to life and jam with influencers to figure out how to crack the next big cultural moment.
What You’ll Be Doing
- Ideate, oversee and execute social storytelling on X (Twitter), Facebook, Instagram, Snapchat and TikTok.
- Work with influencers to create socially charged community programs, video content and memes.
- Generate interesting influencer briefs and prompts.
- Grow and galvanize a community of crypto and OKX evangelists.
- Continuously explore new trends to stay ahead of the curve and deliver innovative social content.
- Generate strategic framework and copy for brand and product campaigns that bring home our brand's unique tone of voice and distinctive style.
- Collaborate with internal departments to establish campaign objectives, align distribution requests and complete tasks.
- Create SOPs for effective cross-functional collaboration, resolve conflicts and motivate the team to bring their most creative self to work everyday.
What We Look For In You
- 10+ years of experience in social media and/or brand marketing
- Previous experience in crypto or web3 and/or deep understanding of its culture and ecosystem
- Previous experience creating for social media channels X, Instagram, TikTok, Discord
- Social capital and experience with top creators and influencers
- You love and live memes - from classic memes to irl trends, you know whats going on in popular culture
- You get your dopamine from creative taglines and social first storytelling
- You have framework thinking and an owner mentality
- Strong project management skills
- Portfolio that demonstrates your strategic, conceptual, and design skills
- Proficient in social design tools: Figma, Canva
- Exceptional communication skills in English
- Problem-solver and flexible to adapt to the ever-evolving climate of social media
- Prioritization skills and ability to manage timely social projects and evergreen campaigns
Nice to Haves
- Strong photography skills
- Video editing skills
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
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About The Company
OKX is a world-leading digital asset exchange, providing advanced financial services to traders worldwide leveraging blockchain technology. Our platform offers spot & derivatives trading helping traders optimize their strategy. It provides a safe, reliable and stable environment for digital assets trading via web interface and mobile app by adopting GSLB, and distributed server clusters. We believe blockchain technology will eliminate barriers to transactions, increase the efficiency of transactions across society, and eventually have a significant impact on the global economy. We strive to achieve something that changes the world and never stop to innovate and improve on our customer experience.
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