UA Manager (Luvly)

Luvly, a tech-powered natural face care app, seeks a UA Manager to maximize profit through creating, optimizing, and scaling advertising campaigns, primarily on Meta. The role involves analyzing campaign performance, monitoring user behavior and LTV, following platform trends, and generating creative ideas. The manager will leverage strong analytical skills and expertise in web2web acquisition and subscription models to drive user growth and achieve business objectives for the app.

Must Have

• At least 1.5-2 years of experience with paid acquisition on Meta.
• Expertise in web2web acquisition and subscription models.
• Ability to manage monthly budgets of $400-500K.
• Understanding of creative and product marketing flows.
• Expertise in analyzing massive data for decision-making.
• Strong analytical skills.
• Upper-Intermediate English proficiency.

Perks & Benefits

• Corporate Events (in-person events in Gismart hubs)
• Learning & Development (70% professional development courses, 100% English language courses covered)
• Mental & Physical Health (health insurance, sports and psychotherapy reimbursement)
• Time Off Policy (18 days paid vacation, 3 paid personal days, plus 1 day for each year at Gismart)
• Flexible Public Holidays (6 fixed, 5 flexible)
• Sick Leave (100% compensation)
• Personal Equipment Policy (corporate devices or monthly depreciation compensation for personal laptop)
• Remote-First Work (work from home, Gismart hubs, or coworking space paid for)

About project

Luvly is a tech-powered natural face care app offering expert-led face yoga and face massage routines. A safe and effective alternative to cosmetic treatments, Luvly helps users sculpt their facial features, reduce wrinkles, and achieve glowing skin naturally. Luvly’s mission is to help people feel beautiful and confident in their skin at any age — without invasive treatments.

Requirements

• Experience at least 1,5-2 years with paid acquisition on Meta (priority).
• Expertise in web2web acquisition and subscription models
• Managing budgets from $400-500K monthly
• Understanding how creative and product marketing flows work and ability to impact these processes
• Expertise to analyze massive data and make correct decisions based on it
• Strong analytical skills with the ability to interpret data and make correct decisions
• English – Upper-Intermediate

Responsibilities

• Create, optimize & scale advertising campaigns to maximize profit (Meta mostly) + have understanding of Tik Tok, Snapchat and other media sources peculiarities (Pinterest, Reddit etc)
• Analyze the performance of advertising campaigns using various BI tools, and optimize accordingly
• Monitor user behavior and LTV and gain insights from users data, provide regular reporting on results, share these insights with creative producers and product marketing managers
• Follow trends on the platforms, competitor’s activities and suggest ideas for implementation in creative strategy
• Keeping up to date with the latest UA strategies and technologies and suggest in improving solutions
• Generation of creative ideas together with the CP, PMM, and GM
• Research of the target audience within the context of performance marketing (its characteristics, interests, behavior, and pain points)

Our Benefits

Corporate Events

Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs

Learning & Development

Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses

Mental & Physical Health

We provide health insurance, sports and psychotherapy reimbursement

Time Off Policy

18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart

Flexible Public Holidays

We have 6 fixed public holidays per year and allow you to pick 5 more whenever you want

Sick Leave

100% Sick Leave Compensation

Personal Equipment Policy

You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation

Remote-First Work

Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for

Gismart is a mobile app developer with award-winning products in Health, Wellness, Utilities & Music and over 1 billion downloads across the globe.

Our apps inspire and empower people to build a healthy lifestyle that’s sustainable and enjoyable

Our Way of Working

D

Deliver what matters

"There’s real pride when something we built goes live."

R

Respect and support others

"Whenever I’m stuck, there’s always someone who jumps in to help - no judgment."

I

Initiate and own

"If you give them a task, they’ll not just do it - they’ll think of a better way to solve it."

V

Voice openly

"I always know where we’re heading and why - no surprises."

E

Execute with quality

"Always aims to improve the product, even when it’s already good."

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you.