[UPLIVE Team] Senior User Acquisition Specialist (Game)

This role involves owning and executing user acquisition strategies for 5-7 mobile game titles across various channels like Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, and DSPs, managing large budgets to hit KPI and ROAS targets. The specialist will define UA launch strategies for new titles, including pre-registration campaigns, and conceptual creative strategies. Collaboration with Product, Monetization, Creative, and Data teams is crucial for driving growth. The ideal candidate will have over 3 years of hands-on UA experience in mobile gaming, deep knowledge of the mobile growth stack, and fluent English.

Must Have

• Own and execute UA strategy across a portfolio of 5-7 mobile game titles
• Manage large-scale budgets on channels like Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs
• Act as an expert in Google UAC, Meta, or SDK networks, running campaigns to hit KPI & ROAS targets
• Define UA launch strategies for new titles, including pre-registration campaigns
• Define conceptual creative strategies and testing processes
• Collaborate closely with Product, Monetization, Creative, and Data teams
• 3+ years of hands-on UA experience in mobile gaming industry
• Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs
• Fluent English (written + speaking)

Good to Have

• Experience in Hybrid Casual or IAP-driven UA
• Self-driven, able to communicate goals, needs, and reports
• Experience with ad monetization and strong working relationships with ad networks
• A mobile game fanatic, on top of latest games and trends
• Solution-oriented, self-motivated, and gets things done
• Comfortable with uncertainties and changes in a fast-paced environment
• Curious, proactive learning and knowledge-hungry

Perks & Benefits

• Competitive salary, 100% salary during probation
• Performance bonus with 30% of company profit shared with no cap
• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
• Minimum 12 days paid annual leave + 10 days paid sick leave
• 12 days working from home per year
• Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
• Free daily lunch with 10+ menu options
• Free daily F&B: Snacks, juice, beverage, tea-time
• Monthly/Bi-monthly team activity allowance
• Company learning trip to top profit-gaining countries (e.g., Korea, Japan)
• Sponsored sports activities: badminton, soccer
• Sponsored overseas conferences and industry events for all levels
• Modern equipment/AI tools provided

WHAT YOU WILL DO

• Own and execute UA strategy across the company across a portfolio of 5-7 mobile game titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
• Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
• Define UA launch strategies for new titles, including pre-registration campaigns
• Define conceptual creative strategies and testing processes
• Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
• Stay ahead of trends by conducting market research and competitive analysis

*** Duties and responsibilities outlined above are representative, but not all-inclusive.

QUALIFICATIONS

• 3+ years of hands-on UA experience in mobile gaming industry
• Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
• Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
• Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns
• Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
• Fluent English (written + speaking) is a must

TO COMPLEMENT OUR TEAM, YOU SHOULD BE

• A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
• Solution-oriented, self-motivated and have the attitude to get things done
• Comfortable with uncertainties and changes in a fast-paced environment
• Curious, proactive learning and knowledge-hungry learner

WHAT WE OFFER

• Competitive salary, 100% salary during probation
• Performance bonus with 30% of company profit shared with no cap
• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
• Minimum 12 days paid annual leave + 10 days paid sick leave.
• 12 days working from home per year
• Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
• Free daily lunch with 10+ menu options.
• Free daily F&B: Snacks, juice, beverage, tea-time
• Monthly/Bi-monthly team activity allowance
• Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
• Sponsored sports activities: badminton, soccer, ...
• Sponsored overseas conferences and industry events for all levels.
• Modern equipments/AI tool provided.

How To Apply?

Click the button or contact us at talents@uplive.zone

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.