User Acquisition Lead

We are seeking a User Acquisition Lead to drive user growth across Amanotes' portfolios by managing large-scale budgets on various ad channels like Meta, Google Ads, TikTok, and more. This role involves leading and mentoring a team of UA specialists, optimizing acquisition performance through KPI analysis, and building strong relationships with ad networks. The ideal candidate will continuously assess and improve UA workflows, collaborate with product and creative teams, and stay updated on market trends. A passion for music and gaming is a plus. Amanotes is a leading interactive music company with a global presence, known for its popular music games.

Must Have

• 4+ years of hands-on UA experience in mobile gaming or apps
• 2+ years of experience managing people and teams
• Deep knowledge of mobile growth stack (MMPs, mediation, analytics, etc.)
• Highly analytical and data-driven
• Fluent English communication

Good to Have

• Experience in Hybrid Casual or IAP-driven UA
• Passion for music and gaming

Objectives

• We’re looking for a User Acquisition Lead to scale and accelerate user growth across Amanotes’ portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment.

What you will do

• Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
• Lead, mentor, and grow a team of UA specialists (team size <10), ensuring executional excellence and hitting performance goals
• Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level
• Build and maintain strong relationships with strategic partners and ad networks
• Continuously assess and improve UA workflows, tools, and processes for efficiency and scale
• Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
• Stay ahead of trends by conducting market research and competitive analysis

Qualifications

• 4+ years of hands-on UA experience in mobile gaming or apps
• 2+ years of experience managing people and teams
• Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
• Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
• Highly analytical and comfortable with UA data tools; able to turn insights into action
• Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment
• Passion for music and gaming is a big plus
• Fluent English communication is a must

About Amanotes

We are Amanotes - a dynamic interactive music company that's using cutting-edge technology to transform how people experience music. Since 2014, we have dominated the global simple music game market with over 3.5 billion downloads on over 190 countries. Our portfolio includes chart-topping music games like Magic Tiles 3, Tiles Hop, Dancing Road, Duet Cats.

As the world’s top Music Game Publisher and top App Publisher from Southeast Asia by downloads. Our ambition is to create the world’s iconic hybrid casual music games that people play for years

Come join our music-filled workplace and let's create a magical music experience!

How To Apply?

Click the button or contact us at talents@amanotes.com.