Vice President Sales

Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. They are rapidly growing and seeking a highly motivated and experienced sales executive to join their leadership team as a VP of Sales. This critical hybrid role requires a strategic focus on personal sales achievement while also managing and mentoring a small, dedicated team of Account Executives (AEs). The VP of Sales will drive significant high-value deals personally and elevate team performance through hands-on coaching and performance management, rewarding both individual and team success.

Must Have

• Consistently meet or exceed a significant personal sales quota.
• Manage the full sales cycle for strategic, high-value accounts.
• Act as a subject matter expert in client negotiations and complex deal structuring.
• Drive high-value deals and manage a personal strategic pipeline.
• Manage and mentor a small, dedicated team of up to 5 Account Executives (AEs).
• Provide daily 1:1 support, call coaching, and deal strategy guidance to your team.
• Run weekly team pipeline reviews and provide accurate sales forecasts.
• Set clear expectations and manage AE performance, including coaching for improvement.
• Partner with talent acquisition on recruiting and onboarding new AEs.
• Proven experience as a senior sales executive with a track record of achieving a significant personal quota.
• Demonstrated ability to manage the full sales cycle for strategic, high-value accounts.
• Experience in a role that required both selling and managing/mentoring others.
• Strong background in client negotiations and complex deal structuring.
• A focus on hands-on team coaching and performance management (Mentoring, deal support, performance management).
• Experience with team forecasting and pipeline management.

Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. Stord is rapidly growing and is on track to double our revenue in the next 18 months. To meet and exceed this target, Stord is strategically scaling teams across the entire company, and seeking energetic experts to help us achieve our mission.

By combining comprehensive commerce-enablement technology with high-volume fulfillment services, Stord provides brands a platform to compete with retail giants. Stord manages over $10 billion of commerce annually through its fulfillment, warehousing, transportation, and operator-built software suite including OMS, Pre- and Post-Purchase, and WMS platforms. Stord is leveling the playing field for all brands to deliver the best consumer experience at scale.

With Stord, brands can increase cart conversion, improve unit economics, and drive sustained customer loyalty. Stord’s end-to-end commerce solutions combine best-in-class omnichannel fulfillment and shipping with leading technology to ensure fast shipping, reliable delivery promises, easy access to more channels, and improved margins on every order.

Hundreds of leading DTC and B2B companies like AG1, True Classic, Native, Seed Health, quip, goodr, Sundays for Dogs, and more trust Stord to deliver industry-leading consumer experiences on every order. Stord is headquartered in Atlanta with facilities across the United States, Canada, and Europe. Stord is backed by top-tier investors including Kleiner Perkins, Franklin Templeton, Founders Fund, Strike Capital, Baillie Gifford, and Salesforce Ventures.

About the Role

We are seeking a highly motivated and experienced sales executive to join our leadership team as a VP of Sales. This is a critical hybrid role that requires a strategic focus on personal sales achievement while also managing and mentoring a small, dedicated team of Account Executives (AEs).

You will be responsible for driving significant high-value deals yourself, leveraging your expertise in complex negotiations, while simultaneously elevating the performance of your direct reports through hands-on coaching and performance management. This role is designed to reward both individual and team success.

What You'll Do

Personal Sales

• Consistently meet or exceed a significant personal sales quota.
• Manage the full sales cycle for strategic, high-value accounts.
• Act as a subject matter expert in client negotiations and complex deal structuring.
• Drive high-value deals and manage a personal strategic pipeline.

Team Leadership & Coaching

• Manage and mentor a small, dedicated team of up to 5 Account Executives (AEs).
• Provide daily 1:1 support, call coaching, and deal strategy guidance to your team.
• Run weekly team pipeline reviews and provide accurate sales forecasts.
• Set clear expectations and manage AE performance, including coaching for improvement.
• Partner with talent acquisition on recruiting and onboarding new AEs.

What You Need

• Proven experience as a senior sales executive with a track record of achieving a significant personal quota.
• Demonstrated ability to manage the full sales cycle for strategic, high-value accounts.
• Experience in a role that required both selling and managing/mentoring others.
• Strong background in client negotiations and complex deal structuring.
• A focus on hands-on team coaching and performance management (Mentoring, deal support, performance management).
• Experience with team forecasting and pipeline management.