Zenith - Account Head Performance (m/w/d)

1 Month ago • 4 Years +

Account Management

Job Description

As a communication specialist, Zenith develops dynamic, holistic, and future-oriented communication solutions for over 150 national and international clients across all industries within our ROI Experience Platform. Comprehensive data analyses help to understand diverse target groups and identify relevant contact points for communication. Campaign performance is measured and optimized in real-time to achieve maximum ROI. The role involves independently advising and leading clients on a holistic performance strategy with a focus on SEO/SEA across all digital performance media channels, developing and presenting overarching performance strategies, and taking end-to-end responsibility for all measures from KPI definition to continuous performance tracking. You will also foster the development of client teams in innovative performance marketing and monitor market trends.

Good To Have:

Experience in web analysis & tracking, audience strategies, data strategies, attribution modeling.
Leadership experience.

Must Have:

Independently advise and lead clients on a holistic performance strategy with a focus on SEO/SEA.
Develop and present overarching performance strategies.
Take end-to-end responsibility for all measures, from KPI definition to continuous performance tracking.
Ensure the further development of client teams in innovative performance marketing.
Continuously monitor market trends and integrate them into performance strategies.
At least 4 years of professional experience in a media agency, on client side, or with a technology provider.
Proven experience in Performance Marketing.
Profound digital know-how across all essential channels (IO, Programmatic, Search & Social, Affiliation).
Knowledge of and ideally operational experience with common tools (e.g., Business Manager, CM360, Google Ads, GA 360, DSPs).
Passion and professionalism in client consulting, commitment, strong communication, and teamwork skills.
Analytical and meticulous working style.
Good English language skills.
Good MS-Office skills.

Perks:

Digital learning platform for further development.
Individual career perspectives and structured development.
Extensive national and international development programs.
Open feedback culture with structured performance management.
Mentoring program.
Worldwide work possible (up to 6 weeks per year).
Hybrid work model.
Work at all Publicis Media locations (Berlin, Düsseldorf, Frankfurt am Main, Hamburg, Munich).
Flexible working hours.
Subsidy for Deutschlandticket and Jobrad.
Overtime compensation.
30 days of vacation and additional special leave days.
Agency sports.
Mental Health Program and Working with Cancer Policy.
Diversity, Equity & Inclusion initiatives.
Sustainability Squad.
Social Projects.
Welcome Week.
Buddy Program.
Intensive Onboarding.

Add these skills to join the top 1% applicants for this job

team-management

leadership

talent-acquisition

game-texts

market-research

seo

Company description

As a communication specialist, Zenith develops dynamic, holistic, and future-oriented communication solutions for more than 150 national and international clients across all industries within our ROI Experience Platform. Comprehensive data analyses help to understand diverse target groups and identify relevant contact points for communication with them. Additionally, campaign performance is measured and optimized in real-time to achieve maximum Return on Investment and thus the greatest possible communication success for our clients, such as LVMH, Stellantis, Eurowings, or Haleon. Furthermore, Zenith continuously researches new media channels, usage behavior, and trends.

Overview

You advise and independently lead your clients in the sense of a holistic performance strategy with a focus on SEO/SEA across all digital performance media channels.
In doing so, you develop and present overarching performance strategies and take end-to-end responsibility for all measures: from KPI definition, the necessary technical setup, the management of investments per digital channel, to the identification of optimization approaches in the course of continuous performance tracking.
You also ensure the further development of client teams in the sense of innovative performance marketing.
Furthermore, you continuously keep an eye on market trends, evaluate them for your clients, and incorporate them into your performance strategies.

Qualifications

At least 4 years of professional experience in a media agency, on the client side, or with a technology provider. Demonstrable experience in Performance Marketing.
Profound digital know-how across all essential channels (IO, Programmatic, Search & Social, Affiliation) and knowledge of & ideally operational experience with common tools (e.g., Business Manager, CM360, Google Ads, GA 360, DSPs...).
Ideally, you already have experience in web analysis & tracking, audience strategies, data strategies, attribution modeling.
Passion and professionalism in client consulting, commitment, strong communication, and teamwork skills, as well as an analytical and meticulous working style, characterize you.
Ideally, you already have leadership experience.
Your English skills are just as good as your MS-Office skills.

Additional information

Learn & Grow

Further development with a digital learning platform.
Individual career perspectives, structured further development.
Extensive national and international development programs.
Open feedback culture with structured performance management.
Mentoring program.

Work Your World

Worldwide work possible.
Up to 6 weeks per year.

Flexible Work

Hybrid work model.
Work at all our Publicis Media locations: Berlin, Düsseldorf, Frankfurt am Main, Hamburg, and Munich.
Flexible working hours.
Subsidy for Deutschlandticket and Jobrad.