Director of Product, Growth

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.

Thanks to products like Duo Enterprise, and Duo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organisation.

An overview of this role

As Director of Product, Growth, you will drive our product-led growth strategy, leading initiatives across the full user journey from activation through long-term retention. You'll build and mentor a team of Product Managers while partnering closely with Engineering, Design, and Go-to-Market teams to accelerate user growth and revenue through data-driven experimentation and strategic product development.

Key Responsibilities:

• Develop and execute the company's growth strategy, focusing on key metrics across activation, conversion, adoption, and retention
• Lead and mentor a team of Product Managers, providing guidance on growth frameworks, methodologies, and product strategy
• Drive improvements across the user journey, using data to identify opportunities, validate hypotheses, and scale successful initiatives
• Partner with Engineering and UX to build and optimize growth loops, user onboarding, and engagement features
• Collaborate with Marketing, Sales, and Customer Success to ensure alignment between product-led and GTM initiatives
• Define and track key growth metrics, creating dashboards and reports to communicate progress to executive leadership
• Build and maintain the growth roadmap, balancing quick wins with strategic long-term initiatives

Required Qualifications:

• 8+ years of product management experience, with at least 4 years focused specifically on growth
• Proven track record of driving significant user and revenue growth through product-led initiatives
• Experience building and leading high-performing product teams
• Strong analytical skills with experience in experimentation frameworks, A/B testing, and data-driven decision making
• Track record of successful cross-functional leadership and stakeholder management
• Experience at companies known for exceptional product-led growth
• Experience with PLG with developer tooling products

Preferred Qualifications:

• Experience scaling B2B SaaS, and self managed products
• Deep understanding of user psychology and behavioral design
• Strong technical background or experience working closely with engineering teams
• Experience with growth modeling and quantitative analysis

This role reports directly to the VP of Product Monetization and will have significant visibility and impact on the company's overall success.