Marketing Specialist - SaaS & Healthcare

Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.

About Us:
At VersaBadge, we’re transforming healthcare operations with Bluetooth Low Energy (BLE) Real-Time Location Systems (RTLS). Since 2016, we’ve been deeply committed to serving Critical Access Hospitals, making location-aware technology more accessible to healthcare facilities that have traditionally been underserved due to cost and complexity. Today, we support over 220 hospitals and clinics across the U.S., helping them improve financial health, compliance, caregiver safety, and workforce efficiency.

As we continue to grow, we’re expanding into new healthcare markets, bringing our innovative solutions to a broader range of facilities. This is an exciting time at VersaBadge—our SaaS-based product suite is constantly evolving, fueled by client-driven innovation and strong collaborative partnerships. With rapid growth and new opportunities on the horizon, we’re looking for passionate individuals to join our team and help shape the future of healthcare technology.

• Marketing Specialist – SaaS & Healthcare
• Location: United States- Preferably East Coast
• Remote opportunity 

Position Overview

We’re looking for a Marketing Specialist to develop and execute strategic marketing initiatives for our fast-growing SaaS company in the healthcare space. This role will play a pivotal part in content creation, demand generation, and pipeline growth, driving brand awareness and customer acquisition.

The ideal candidate is a hands-on, creative marketer with strong content development skills, a strategic mindset, and a proven ability to manage multi-channel campaigns that generate leads and drive conversions. If you're passionate about building impactful marketing programs, aligning marketing and sales efforts, and working in a high-growth, collaborative environment, we’d love to hear from you!

Key Responsibilities

• Content Strategy & Creation: Develop and execute a compelling content strategy that engages healthcare professionals and drives inbound leads.
  
  
• Multi-Channel Campaigns: Plan and execute marketing campaigns across digital platforms, email, social media, and paid channels to enhance brand visibility and lead generation.
  
  
• Content Development: Write and edit high-quality blog posts, social media content, client communications, email campaigns, advertising copy, and sales enablement materials.
  
  
• Market Research & Analysis: Conduct research to inform content strategy, identify opportunities, and optimize marketing initiatives based on performance data.
  
  
• Performance Optimization: Monitor and analyze content performance, conduct A/B testing, and refine strategies for higher engagement and conversions.
  
  
• Event Marketing: Manage the execution of virtual and in-person marketing events, including webinars and industry conferences.
  
  
• Social Media & Paid Advertising: Develop and execute social media advertising and paid promotion campaigns.
  
  
• Visual Content Creation: Utilize Canva to design graphics and visuals that enhance marketing materials.
  
  

What We’re Looking For

• 3+ years of experience in content marketing, digital marketing, or a related field.
  
  
• Proven experience aligning marketing efforts with sales and revenue goals.
  
  
• Strong writing and storytelling skills, with the ability to craft engaging and informative content.
  
  
• Hands-on experience with content management systems (HubSpot preferred).
  
  
• Ability to analyze marketing data and optimize campaigns for performance.
  
  
• Excellent collaboration and communication skills, with the ability to work cross-functionally.
  
  
• A proactive and adaptable mindset, able to work independently in a fast-paced, small-team environment.
  
  

Bonus Qualifications

• Experience in healthcare segments (hospitals, senior living, behavioral health).
  
  
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  
  
• Experience managing virtual and in-person marketing events.
  
  
• Knowledge of social media advertising and paid promotion techniques.
  
  
• Proficiency in Canva or other graphic design tools.
  
  

 Why Join VersaBadge?

• Comprehensive Benefits – Health, dental, and vision insurance.
  
  
• Retirement Savings Plan with company match.
  
  
• Flexible Work Schedule & Remote Work Options (very limited travel required).
  
  
• Professional Development & Career Growth opportunities in a fast-growing company.
  
  

Join us in shaping the future of healthcare technology and making a meaningful impact on hospital operations. If you're a creative, data-driven marketer who thrives in a dynamic, collaborative environment, we want to hear from you!

Apply today and help us transform healthcare operations!

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.