Product Marketing Manager, APAC
Job Summary
Job Description
7 skills required
Job Details
At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.
Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.
Empower your impact at Cision. Be seen, be understood, be you.
Objectives of this role
- Develop PR Newswire’s product marketing content output in the APAC region
- Shape product marketing campaigns that target prospective customers
- Build content marketing collaterals library with the support from HQ & Local marketing team
Primary Duties & Responsibilities:
- Lead product marketing collateral and content development
- Conducts market research and competitive analysis, to identify product gaps, potential new offerings, and solutions to improve product offerings continuously
- Acts as a Subject Matter Expert and monitors, tracks, and understands the progression and relevance of product enhancements in the marketplace from Sprint cycle to go-live date
- Manage product marketing campaigns targeting prospects and clients in various lifecycle stages
- Craft PR Newswire’s product storytelling vision and voice for local markets
Desired Skills and Experience:
- English and Chinese written and verbal fluency (Mandarin/Simplified Chinese)
- 5+ years of experience in Product Marketing in B2B, Martech, SaaS (Software as a Service)
- Global product launch experience
- Proven experience creating compelling messaging for a variety of segments and personas
- Ability to craft compelling stories around tech products, services, and solutions for businesses
- Strong teaming skills and openness to diverse views
- Executive communication skills
- Demonstrated ability to prioritize work and drive on-time, high-quality results
- Proficiency with SharePoint, CRM (Customer Relationship Management) systems like Salesforce, and Desktop publishing software like Adobe Creative Suite preferred
- Advanced listening and verbal communication skills to understand stakeholder needs or problems and respond clearly and concisely
- Advanced time management and ability to work on multiple priorities simultaneously, attention to detail and organizational skills
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.
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