Associate Marketing Manager, DCP, KR

4 Days ago • 5 Years + • Marketing

About the job

SummaryBy Outscal

Must have:
  • Minimum 5 years of experience in retail marketing or channel management
  • Project management experience in a cross-functional organization structure
  • Retail marketing campaign experience with major consumer brands
  • Knowledge of licensing and retail business
  • Strong planning and execution skills
  • Excellent communication skills
  • Team player and able to work under high pressure
  • Problem solving skills
Good to have:
  • Experience in brand collaborations, on/offline events, or BTL promotions
  • Experience with a major offline retailer or direct-to-consumer brand
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Job Summary:

Job Purpose

Associate Marketing Manager, Disney Consumer Products, will develop and implement marketing strategies and manage promotions / campaigns, with the aim to enhance Disney’s brand value, expand consumer touch point, and drive business growth & sales.

Key Responsibilities

  • Collaborate with major retail channels and campaign organizers to develop impactful marketing campaigns
  • Manage commercial projects as a project manager: set a clear objective, coordinate with stakeholders, address challenges, and deliver results
  • Design creative marketing campaigns to enhance Disney's brand value
  • Partner with cross-functional business team (Studio, Disney+, Game, and Integrated Marketing, APAC franchise team) to execute successful joint promotions
  • Manage marketing budget planning and execution.

Requirements

Education:

  • Bachelor’s degree in business administration, marketing, management or related field  

Experience:

  • Minimum 5 years of experience in retail marketing or channel management, preferably with a major offline retailer or direct-to-consumer brand
  • Project management experience in a cross-functional organization structure
  • Retail marketing campaign experience with major consumer brands; experience in brand collaborations, on/offline events, or BTL promotions is a plus.
  • Knowledge of licensing and retail business, with a deep understanding of consumer trends.
  • Demonstrated success in building relationships across all levels of an organization

Core Skills:

  • Ability to manage multiple projects and drive results, with a strong “partnership” mentality  
  • Strong planning and execution skills, able to handle multiple tasks with minimal supervision.
  • Excellent communication skills, both written and verbal
  • Team player and able to work under high pressure
  • Problem solving skills: able to resolve issues independently and communicate solutions effectively
  • Creative thinking with a passion for delivering best-in-class marketing campaigns
  • Excellent verbal and written English communication skills
  • Well-developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)
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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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