Retail Media Specialist
Job Description
- Google Ads Paid Search (SEM) or similar experience is a plus.
- Experience in Excel is preferred (Pivot Tables, Vlookups, etc).
- Google Suite Experience is a plus (Google Sheets, Docs, Slides).
- Own hands-on-keyboard set-up, management, optimization and reporting of retail search.
- Develop and collaborate on keyword, ad group, audience and targeting strategy.
- Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients.
- Have a strong understanding of campaign set-up, performance and reporting structure.
- Draft insights explaining campaign results with actionable next steps towards improvements.
- Must have some hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform.
- Real-time bidding expertise with proactive campaign monitoring.
- Retail media buying experience on one or more of the following platforms is required – Amazon, Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart.
- Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload.
- Ambitious self-starter who takes ownership of and great pride in his/her work.
- Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
- Creative and strategic thinker who gets excited about taking on and solving complex challenges.
- Curious and dissatisfied with the status quo, always thinking of ways to improve and grow.
- Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary.
- Robust and inclusive benefit programs and policies.
- Medical coverage.
- Dental coverage.
- Vision coverage.
- Disability benefits.
- 401K.
- Parental and family care leave.
- Family forming assistance.
- Tuition reimbursement.
- Flexible time off.
Company description
Profitero is the leading global commerce acceleration company offering a flexible suite of intelligence-driven solutions so that brands can grow profitably. Our integrated digital shelf analytics, shelf-intelligent activation and advisory services empower brands to optimize product availability, discoverability, and maximize conversions across 1200+ retailers in 70+ countries. Profitero’s Open Commerce Ecosystem makes it possible for retailers, agencies and tech providers to combine digital shelf data insights with their own solutions, eliminating data gaps and unlocking incremental value for brands.
Overview
A Retail Media Buyer is responsible for planning, negotiating, and purchasing advertising space across retail media networks (e.g., Walmart Connect, Loblaw Media, Amazon Ads) to drive product visibility and sales. They work closely with brands, retailers, and marketing teams to execute strategic ad campaigns that reach shoppers at or near the point of purchase.
Responsibilities
- Own hands-to-keyboard set-up, management, optimization and reporting of retail search
- Develop and collaborate on keyword, ad group, audience and targeting strategy
- Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients.
- Have a strong understanding of campaign set-up, performance and reporting structure.
- In conjunction with Manager, draft insights explaining campaign results with actionable next steps towards improvements
- Reports to Director Retail Search.
Qualifications
- Must have some hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform
- Real-time bidding expertise with proactive campaign monitoring
- Retail media buying experience on one or more of the following platforms is required – Amazon, Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
- Google Ads Paid Search (SEM) or similar experience is a plus, but not required.
- Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
- Ambitious self-starter who takes ownership of and great pride in his/her work.
- Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
- Creative and strategic thinker who gets excited about taking on and solving complex challenges.
- Curious and dissatisfied with the status quo, always thinking of ways to improve and grow.
- Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary, in order to achieve the best results for the project.
- Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.
- Experience in Excel is preferred (Pivot Tables, Vlookups, etc)
- Google Suite Experience is a plus (Google Sheets, Docs, Slides)
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
