Senior Manager, Digital & Social Content – FIFA World Cup 26™

Role Summary: As the Senior Manager, Digital & Social Content for FIFA World Cup 26 Hospitality, you’ll drive the organic content strategy, creating engaging social media, website, and newsletter content that connects with our audiences. Working cross-functionally, you’ll produce high-quality, on-brand content that maximizes reach and engagement across channels. 

Key Responsibilities: 

• Develop and execute a comprehensive content strategy for the FIFA World Cup 26 Hospitality program, aligned with business goals and brand voice. 

• Manage an integrated content calendar across organic social media (Instagram, Twitter/X, Facebook, LinkedIn, etc.) and website to ensure a consistent message across platforms. 

• Produce engaging content for social media, blogs, landing pages, and multimedia, tailored to our target audience. 

• Collaborate with the creative team to develop visually compelling content that embodies the excitement of the World Cup and showcases our hospitality experiences. 

• Use storytelling techniques to deepen fan engagement and create lasting impressions. 

• Monitor and engage with followers across social platforms, fostering a positive and enthusiastic community. 

• Serve as the brand voice, responding to comments and messages promptly and thoughtfully. 

• Collaborate with Analytics team to measure content performance and apply insights to optimize future content strategies. 

• Work cross-functionally with marketing, sales, product, and other teams to ensure brand consistency and cohesive content integration. 

• Build and manage relationships with external partners and influencers to expand reach through strategic partnerships. 

Requirements: 

• Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 

• Experience: 5+ years in content management, digital marketing, or social media; experience in sports, hospitality, or entertainment preferred. 

• Skills: 

• Strong writing and editing abilities, with a deep understanding of tone, style, and brand voice. 

• Proven experience managing content for high-profile events or brands. 

• Traits: 

• Collaborative and able to thrive in a fast-paced, deadline-driven environment. 

• Passionate about sports, particularly football, with a strong understanding of FIFA World Cup events. 

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