Senior Onsite Merchandising Manager Luxury (m/f/d) // Remote possible

17 Minutes ago • 4-5 Years
Digital Marketing

Job Description

Responsible for the luxury assortment on breuninger.com, driving strategic development and marketing with entrepreneurial skill. You identify trends, optimize online marketing, customer journey, and user experience through data analysis. You lead the development of customer-oriented navigation and filters, collaborating with SEO. You define requirements for shop features and content, coordinating with various partners to ensure smooth project implementation and staying abreast of luxury market and e-commerce developments.
Must Have:
  • Manage luxury assortment on breuninger.com with strategic foresight.
  • Collaborate with purchasing for assortment design and brand development.
  • Drive innovative marketing ideas for optimal product placement.
  • Identify trends and adapt assortment to customer needs.
  • Analyze customer behavior and optimize online marketing and user experience.
  • Lead development of customer-oriented navigation and filters.
  • Work with SEO to increase organic reach.
  • Define requirements for shop features and content planning.
  • Make data-based decisions for onsite campaigns and newsletters.
  • Coordinate with various partners for project implementation.
  • Completed degree in Luxury Management, Business Administration or Communication Science (Marketing/E-Commerce focus).
  • 4-5 years of e-commerce experience in luxury, fashion, or lifestyle.
  • Strong passion for fashion, trends, and knowledge of luxury brands.
  • Very good analytical and conceptual skills.
  • High degree of initiative and independence.
  • Ability to quickly familiarize yourself with new systems.
  • Proficiency with web-based tracking and analysis tools.
  • High commitment to innovative topics and data-driven decisions.
Perks:
  • Voluntary holiday and Christmas bonuses, as well as contributions to old-age provision.
  • 30% employee discount, also for your partner, including gastronomy and hairdresser.
  • Additional vacation days after 5 years of service.
  • Subsidy for your Urban Sports membership.
  • Growth opportunities: From training to leadership programs.
  • Workation available: Up to 30 calendar days a year in selected European countries.
  • Vacation à la carte: Secure additional vacation days through salary conversion, supplemented by a sabbatical option.
  • Mobile in everyday life: Lease your desired bike or e-bike easily with Company Bike.

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Company Description

Fashion and lifestyle, 6,500 employees, 13 department stores, online shops in Germany, Poland, Austria, Belgium, Luxembourg, Spain, the Netherlands and Switzerland, over 2000 brands, 25 restaurants & confectioneries, 15 first-class services, three hairdressing salons and always a special shopping experience – that is Breuninger. A traditional company that takes international paths, clearly defines its goals and creates innovative opportunities.

Job Description

  • You are responsible for the luxury assortment area on breuninger.com and manage it with entrepreneurial skill and strategic foresight.
  • In close cooperation with purchasing, you provide impulses for assortment design and strategic brand development. You bring innovative ideas for optimal marketing and proactively drive them forward.
  • You use your extensive assortment expertise to identify trends early and design the assortment accordingly to optimally meet customer needs.
  • You analyze customer & purchasing behavior based on performance indicators (such as Conversion Rate, Clicks etc.) and develop targeted measures to optimize online marketing, customer journey and user experience.
  • You are a leader in the continuous development and optimization of customer-oriented navigation, category entry points and filters. In doing so, you work closely with the SEO team to significantly increase organic reach.
  • You define requirements for (shop) features and content planning and always keep an eye on developments in luxury brands, relevant competition and e-commerce.
  • For onsite campaigns and newsletters, you make data-based decisions when selecting product groups and/or articles to optimally fulfill operational requirements.
  • You coordinate cooperation with important partners such as Onsite Campaign & Content Management, Onsite Development, Content Production and Performance Marketing and ensure smooth project implementation.

Further exciting information can also be found at: B-Digital - We are looking for creative pioneers who want to make a difference. (breuninger.com)

Qualifications

  • You have a completed degree in Luxury Management, Business Administration or Communication Science, ideally with a focus on Marketing/E-Commerce, or a comparable educational background.
  • You have at least 4-5 years of professional experience in e-commerce in the luxury, fashion or lifestyle sector and are ready to apply your expertise in a dynamic environment.
  • You have a strong passion for fashion and current trends and you possess comprehensive knowledge of various fashion brands and labels in the luxury and premium segment.
  • Very good analytical and conceptual skills are among your strengths, as is a high degree of initiative and independence.
  • The rapid changes and technical developments in e-commerce motivate you, and you show great flexibility in dynamic day-to-day business.
  • You are able to quickly familiarize yourself with new systems, and working with web-based tracking and analysis tools comes easily to you.
  • Your high commitment and interest in regularly delving into new, innovative topics and promoting data-driven decision support characterize you.

Additional Information

At Breuninger, it's about more than just a job. We live appreciation and responsibility – and our benefits reflect exactly that. They are a sign of how we accompany and support you. And the best part: this is only part of what awaits you with us.

Appreciation that is tangible Voluntary holiday and Christmas bonuses, as well as contributions to old-age provision.

Your style, your advantage 30% employee discount, also for your partner, including gastronomy and hairdresser.

Your loyalty counts From the 5th year, you receive additional vacation days.

Sport-Life-Balance Subsidy for your Urban Sports membership.

Grow with us From training to leadership programs.

Workation available Up to 30 calendar days a year in selected European countries.

Vacation à la carte Through salary conversion, you can secure additional vacation days, supplemented by a sabbatical option.

Mobile in everyday life Lease your desired bike or e-bike easily with Company Bike.

Have we piqued your interest?

Then we should get to know each other quickly.

We look forward to your meaningful online application stating your availability and salary expectations.

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