User Acquisition Specialist
About the job
Job Description
- Media platform expertise
- Ad algorithm knowledge
- User acquisition campaigns
- Data analysis skills
- 二次元游戏 knowledge
- 二次元 culture understanding
- Content creation skills
- 素材维度数据复盘
Responsibilities:
【About Level Infinite】
Level Infinite 是腾讯旗下国际游戏业务品牌，致力为全球玩家带来充满乐趣、原汁原味的游戏体验，让玩家随时随地进入游戏世界；并通过打造包容、互通、便捷的玩家社区，促进分享交流。
Level Infinite为合作工作室提供一系列支持及服务，助力其释放产品潜能。
Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏，并与合作工作室联手推出了来自Fatshark的《战锤40K：暗潮》、Funcom的《沙丘：觉醒》、Inflexion Studios的《夜莺》在内多款产品。
想进一步了解Level Infinite，请访问www.levelinfinite.com，并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。
【Job Responsibilities】
1. 负责策划、执行和跟进与产品相关的买量工作，包括制定买量策略及计划，根据策略规划目标受众群体并收集相关数据，进行人群及买量效果分析
2. 针对推广活动效果进行分析评估，对方案进行调整优化
3. 根据产品在各渠道的数据表现，制定及执行各个渠道调优计划，确保产品新进用户数据线稳定性；
4. 针对游戏版本内容进行内容创意产出，并定期进行素材维度数据复盘，指导后续素材迭代方向；
Requirements:
1. 熟悉国内各主流媒体平台的受众特征、广告算法机制、及内容生态特性；
2. 具备主流媒体（抖音、B站等）实操投放能力；
3. 对二次元游戏或者二次元文化有了解为加分项。
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About The Company
Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.
Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.
Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.
Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.
Tencent has been listed on the Stock Exchange of Hong Kong since 2004.
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