CRM Manager

Job Description

For 25 years, idealo has been a trusted partner for anyone looking for the right product, ensuring price and performance transparency above all else. We will not be convinced by any money in the world to make bad offers look good. Over 600 idealo employees in Berlin work for this transparency, and our 10 million unique users per month in 6 countries love us for it. For our continued growth, we are looking for you as a (Senior) CRM Manager – Retention & Winback (m/f/d).

For our CRM team, we are looking for creative and dedicated minds to strengthen our team, who want to drive customer-centric communication with the same passion.

Your Tasks

• Development and implementation of churn prevention and winback journeys for at-risk or inactive customers in 6 countries.
• Conception and implementation of retention programs with the goal of increasing CLV.
• Analysis of cohorts with high churn or loyalty potential and derivation of targeted measures.
• Execution of trigger-based campaigns (E-Mail, App Push) for reactivation and retention.
• Continuous testing and optimization of incentives, offers, and messages for at-risk customers.
• Creation of reports and recommendations for management to increase customer value and brand loyalty.
• Responsibility for monitoring and continuous optimization of relevant KPIs.

What you bring with you

• Strong affinity for CRM, E-Mail, and Mobile Marketing, as well as understanding of CRM campaign processes and mobile communication.
• Completed degree in Business Administration or a comparable field with a focus on Marketing/Media Management.
• Several years of relevant professional experience in CRM or App Marketing, ideally in e-commerce.
• Profound knowledge of common CRM campaign tools.
• Experience with tracking and analysis tools and confident handling of data and key figures.
• Knowledge of SQL, HTML, and AMPscript is an advantage.
• Strong conceptual and analytical thinking, creativity, trend awareness, and strong communication skills; very good English skills, German is an advantage.

Job Requirements

What awaits you at idealo

• Do you want to further your education? We take your personal development goals seriously and offer you, in addition to our idealo Learning Hub, eLearning offers (e.g., Udemy), coachings & mediation, also the opportunity to individually benefit from our further education budget.
• And what about the office? Our office, in the heart of Berlin, offers not only the "standard foosball table" but also excellent free lunch, as well as free coffee, lemonade, and after-work beer. You can network with colleagues from our corporate group on our beautiful rooftop terrace.
• Do you want support outside of work too? We offer free consultation and support in all life situations (professional, private, family, health, etc.) in cooperation with the pme-Familienservice.
• Do you also want to be mobile? With a Job-Bike or Deutschlandticket – no problem – and it's also environmentally friendly!
• You don't live in Germany yet? We support you in the visa process and with your relocation.
• And what else is there? Of course, successes must be celebrated! In addition to team events, you can also expect large company events where we spare no expense or effort.

About idealo

idealo is a success story from Berlin: In 2000, we started with the mission to help our users make the right purchasing decisions. Over 700 employees from 60 nations work with us on the future of online shopping. We focus on agile and self-responsible work, sustainability, and a healthy work-life balance. These values are firmly anchored in our corporate culture and are a fundamental part of our corporate philosophy.

As part of our team, you can look forward to freedom, an international and inspiring work environment. Your ideas are particularly important to us. Our product portfolio is as diverse as the people who work on it. Equal opportunities, diversity, and inclusion are part of our colorful corporate culture. That's why we want you as you are. Regardless of where you come from, what your skin color is, what you believe in, what gender you identify with, whom you love, or whether you have a disability.

Note for applicants with disabilities: As an applicant with a disability, you can seek advice from our representative for severely disabled persons (SBV) during the application process. Please feel free to inform us about this.

Our office is barrier-free accessible for the inclusion of people with disabilities. Together we will see what else is needed when you start with us!

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