Customer Advocacy Program Manager
Job Description
- Experience with CRM systems (e.g., Salesforce)
- Experience with marketing automation platforms
- Familiarity with customer advocacy platforms (e.g., Champion)
- Familiarity with content intelligence tools (e.g., Peerbound, Gong)
- Drive the scaled creation of customer content, including drafting customer quotes, testimonials, and case study drafts
- Utilize tools like Peerbound to transform customer insights into approved, actionable content at scale
- Manage and execute the creation and promotion of customer spotlights
- Manage and refine the end-to-end content workflow, from intake to publication
- Project manage the creation, review, and approval processes for all customer marketing assets
- Manage updates to existing case studies and customer stories as AlphaSense messaging and strategy evolve
- Support the Accelerate Program by assisting with content creation for newsletters and facilitating basic research requests
- Assist with the overall customer reference program by maintaining the reference database and supporting high-volume outreach for review generation
- Manage the process for customer logo usage, ensuring adherence to contract terms and legal review for brand compliance
- Manage and track data to quantify the impact of customer advocacy on pipeline, bookings, and customer adoption
- Monitor content performance to identify what resonates and drives business results, providing insights for optimization
- Take the lead on planning and executing the launch of the new customer awards program at the 2026 User Conference
- Support customer communication and sourcing for event speakers
- Equity
- Generous benefits program
About AlphaSense:
The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.
The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!
About the Team:
AlphaSense is a market intelligence platform that helps leading institutional investors, corporations, and consultancies make better decisions. We are looking for a highly motivated and detail-oriented Customer Advocacy Program Manager to join our growing team.
About the Role:
The Customer Advocacy Program Manager will be instrumental in scaling our customer advocacy programs by driving the creation and optimization of our operational engine. This role is responsible for creating and refining content workflows, producing a high volume of customer content, and ensuring the efficient amplification of the customer voice across various channels. The ideal candidate is a proactive problem-solver with strong organizational skills and a passion for turning customer stories into compelling marketing assets.
Who You Are:
- 3-5 years of experience in marketing, preferably in customer marketing, content marketing, or operations.
- Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong written and verbal communication skills, with a keen eye for detail.
- Experience with CRM systems (e.g., Salesforce) and marketing automation platforms is a plus.
- Familiarity with customer advocacy platforms (e.g., Champion) and content intelligence tools (e.g., Peerbound, Gong) is highly desirable.
- Self-starter with a proactive approach to problem-solving and process improvement.
- Ability to collaborate effectively with cross-functional teams.
What You’ll Do:
- Content Production:
- Drive the scaled creation of customer content, including drafting customer quotes, testimonials, and case study drafts.
- Utilize tools like Peerbound to transform customer insights into approved, actionable content at scale.
- Manage and execute the creation and promotion of customer spotlights.
- Workflow & Operations:
- Manage and refine the end-to-end content workflow, from intake to publication, ensuring efficiency and timely delivery.
- Project manage the creation, review, and approval processes for all customer marketing assets.
- Manage updates to existing case studies and customer stories as AlphaSense messaging and strategy evolve.
- Customer Engagement Support:
- Support the Accelerate Program by assisting with content creation for newsletters and facilitating basic research requests from Product and PMM teams.
- Assist with the overall customer reference program by maintaining the reference database and supporting high-volume outreach for review generation on platforms like Gartner Peer Insights, G2, and TrustRadius.
- Brand & Compliance:
- Manage the process for customer logo usage, ensuring adherence to contract terms and legal review for brand compliance.
- Reporting & Analysis:
- Manage and track data to quantify the impact of customer advocacy on pipeline, bookings, and customer adoption.
- Monitor content performance to identify what resonates and drives business results, providing insights for optimization.
- Event Support:
- Take the lead on planning and executing the launch of the new customer awards program at the 2026 User Conference.
- Support customer communication and sourcing for event speakers.
