Digital Content Producer, WLEX

WLEX, The E.W. Scripps Company station in Lexington, Kentucky, is looking for a Digital Content Producer to join its team. The Digital Content Producer organizes, writes scripts, and updates content on digital platforms with a primary focus on local websites, mobile apps, and social media platforms. They are responsible for creating compelling content that aligns with and enhances the station's and/or Scripps brand. WLEX has exceptional leadership and a collaborative, supportive newsroom culture. Apply today!

WHAT YOU'LL DO:

• Turn breaking news, enterprise stories, press releases, third-party sources, or news tips into unique articles on the web, including but not limited to headlines, thumbnails, short news alerts and teases, interactive embedded elements, outside links, maps, slideshows, and custom modules.
• Post articles to social media to drive engagement and web clicks.
• Cut video and assign engaging metadata for YouTube, website, app, OTT, and third-party services.
• Build and monitor livestreams to various platforms.
• Edit platform-specific social media graphics to showcase storytelling.
• Assist in online coverage of major news events, breaking news, and severe weather to ensure high-quality, consistent community coverage online with attention to grammatical detail.
• Actively collaborate with editorial and technical staff to migrate content to media platforms, including video, audio, vertical video, still photos, and graphics.
• Build out special sections and site features to enhance coverage and increase user engagement.
• Update and interact with fans/followers on social media.
• Optimize the user experience by tracking live web metrics and user experience best practices.
• Apply Search Engine Optimization (SEO) best practices to every piece of content.
• Perform other duties as assigned.

WHAT YOU'LL NEED:

• BS/BA in a related discipline preferred or equivalent years of experience
• Generally 3+ years of experience in related field preferred

WHAT YOU'LL BRING:

• Proven writing skills, including strong grammar and attention to detail, developed from working for a professional or student news organization
• Skilled with content management systems, video editing, image editing, and social networking
• Must have a strong desire to focus on web-based content
• Strong relationship-building skills that are essential to newsroom collaboration, along with creativity and the ability to handle deadlines and multitasking
• Must have working knowledge of how to use and update social media platforms
• Must have photo editing skills with the ability to manipulate, crop, and enhance images as needed for publishing on websites.
• Must have demonstrated experience with creative video editing for social and web platforms, with a knowledge of video editing software.