Digital Operations Director

The Digital Operations Director at PMX (Publicis Media Exchange) will ensure operational excellence and high standards across all PMX products, focusing on campaign setup, data application, brand safety, and verification. This role involves managing agency and client inquiries, monitoring performance, improving processes, and integrating Publicis ID, requiring an expert understanding of the digital advertising landscape to optimize ad delivery and protect brand reputation.

Must Have

• Serve as primary point of contact for agency and client inquiries related to PMX Lift
• Accountable for producing client recommendations
• Proactively monitor campaign dashboards and KPIs to assess product performance
• Collaborate with Product leads and technology partners to streamline campaign delivery workflows
• Work with Head of Digital to ensure consistent data usage across all PMX products
• Work with Head of Digital to ensure integration of Publicis ID into all PMX products
• Support Product Leads on the development and execution of an outcome testing framework

Good to Have

• Preferred experience across advertising agency/tech background

Perks & Benefits

• Comprehensive Wholeself program supporting physical, mindful, and financial wellbeing
• Creative, lively, and rewarding office environment with Publicis Liberté flexibility approach
• Access to Global AI Platform Marcel for career mobility and collaboration
• Extensive Learning & Development opportunities including over 15,000 learning programs
• Culture of open feedback and support through Career Conversations program
• Committed Diversity, Equality, and Inclusion strategy
• Leave benefits including Birthday Leave, Flexible Public Holidays, and additional 5 days after 2 years of service
• Work Your World program enabling work from anywhere in the world for up to 6 weeks per year
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave
• Access to counsellors, psychologists, and professionals through Sonder
• Workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network

Company description

Publicis Groupe is a world leader in marketing communication and digital business transformation driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework — it’s a cultural model we've built to unite our people in a collaborative way of thinking and working.

Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across 100 countries globally. In Australia, our powerhouse of marketing capabilities stretches across creative agencies Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, and media agencies Starcom, Zenith, Performics, Spark Foundry, Digitas, Epsilon, Arc, Prodigious, PMX, and PR Herd MSL. We also have Publicis Sapient driving digital business transformation for our clients.

PMX (Publicis Media Exchange) is the central investment practice for Publicis Media. We’re responsible for the smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence.

We are a dedicated, passionate, and expanding team focused on delivering growth by educating and driving the adoption of Publicis Groupe solutions including:

• Precision: Delivering holistic programmatic value to clients and acting as the guardian of programmatic solutions. These are dedicated to the advancement and increased adoption of technology and data to drive client effectiveness and media efficiency.
• APEX: An innovative and disruptive investment solution designed to create unique opportunities that deliver tangible business benefits.
• Partnerships: Developed both regionally and locally with selected key vendors to provide unique, innovative, and ultimately functional benefits for our clients. We structure our partnerships to promote true collaboration and best-in-class work across our agencies.

Overview

The transformation you will experience:

The Digital Operations Director, PMX will work with our PMX Product leads and key agency stakeholders to ensure operational excellence and exceptional standards across all PMX product.

This role will have a strong focus on ensuring excellence in campaign set up, data application, brand safety, brand suitability, SPO, verification. This role requires an expert understanding of the digital advertising landscape to effectively manage and optimize operational processes while maintaining high standards of compliance and ad delivery accuracy.

The Digital Operations Director will be tasked with implementing strategies and technologies that protect brand reputation and enhance advertising performance, ensuring all digital campaigns align with Groupe standards and client expectations.

Your scope will include:

• Agency and Client Management: Serve as the primary point of contact for agency and client inquiries related to PMX Lift, ensuring timely and effective resolution of issues and questions. You will also be accountable for producing client recommendations.
• Performance Monitoring: Proactively monitor campaign dashboards and KPIs to assess product performance and feed back to technology partners or internal teams
• Process Improvement: Collaborate with Product leads and technology partners to continuously streamline and enhance campaign delivery workflows and processes for improved efficiency and effectiveness
• Consistent approach to data: Work with Head of Digital to ensure a consistent approach to how data is used across all PMX product.
• Integrate Publicis ID: Work with Head of Digital to ensure integration of Publicis ID into all PMX Product.
• Testing Framework: Support Product Leads on the development and execution of an outcome testing framework to

What type of person will be successful in this role:

• Preferred experience across advertising agency/tech background
• Have high attention to detail, possess an ability to multi-task and work well under pressure, be a critical and strategic thinker and be self-motivated/proactive.
• Track record of successful stakeholder management
• Sound knowledge of ad-tech: DSP’s, SSP’s, DMP, Verification technology, Adserving, RTB etc.
• Liaised with clients and internal stakeholders
• Ability to work in a very fast-paced and dynamic environment
• Quality driven - you have a strong eye for the aesthetic, and you set yourself and others (your team, vendors, advertisers, etc) the highest professional bar in all situations

#LI-DS1

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.