E-Commerce Manager
Wolters Kluwer
Job Summary
As an E-Commerce Manager at Libra, a part of Wolters Kluwer's Legal & Regulatory Division, you will manage the existing e-commerce offering and lead its rollout across multiple European countries. You will collaborate closely with Sales, Finance, and Marketing to drive user acquisition, activation, and conversion for the e-commerce product. Your responsibilities include designing, executing, and analyzing growth experiments, optimizing onboarding processes, improving the free-trial funnel, and promoting product usage through the Libra Academy.
Must Have
- Support sales management in optimizing the e-commerce funnel from signup to conversion.
- Support the e-commerce rollout in multiple European countries with local business units, finance, marketing, and sales.
- Analyze user behavior and funnel performance to identify friction points and improvement potential.
- Optimize and integrate e-commerce with CRM and financial tools for efficiency and automation.
- Collaborate with Product, Marketing, and Finance on growth experiments (A/B tests, onboarding adjustments, landing page optimization).
- Coordinate with Marketing and Sales to align campaigns with in-product activation and upsell flows.
- Promote product usage and retention by coordinating training content in the Libra Academy.
- Monitor KPIs in acquisition, activation, and retention, translating data into actionable insights.
- Contribute to growth playbooks, dashboards, and internal documentation.
- Identify new trends, technologies, and opportunities to improve the online shopping experience.
- 2-5 years of experience in Growth, Sales, Marketing, or Data in B2B SaaS.
- Strong analytical skills and experience with tools like Looker, Amplitude, GA4.
- Solid understanding of product funnels, conversion optimization, and user activation.
- Proficient in collaborating with Product, Marketing, and Finance teams.
- Very good English language skills.
Good to Have
- German language skills (a plus).
- Experience in Legal Tech, SaaS, or Professional Services.
Perks & Benefits
- Competitive salary
- Opportunity to scale a fast-growing AI solution with a startup mentality
- Hybrid role (at least eight days per month in the office)
- Culture that values ownership, precision, and learning
- Global well-being program ('Together we thrive')
- Valued for contributions, health, safety, and well-being are important
Job Description
E-Commerce Manager
As an E-Commerce Manager, you will work at Libra, a part of Wolters Kluwer's Legal & Regulatory Division. Within the Legal & Regulatory Division, we support legal and compliance experts in increasing their productivity, minimizing risks, and confidently solving complex problems.
Libra is Europe's fastest-growing Legal AI workflow tool. By combining Libra's advanced AI technology with Wolters Kluwer's trusted, AI-powered legal content, we offer an integrated platform for research, creation, and document analysis. This powerful combination sets a new standard for Legal AI – with unparalleled accuracy, compliance, and depth to help clients work smarter, faster, and more securely.
About the Role
As an E-Commerce Manager, you are responsible for managing the existing e-commerce offering and leading its rollout in several European countries in collaboration with Wolters Kluwer Legal & Regulatory's local business units. You will work closely with Sales, Finance, and Marketing to drive user acquisition, activation, and conversion for our e-commerce product. Your tasks include designing, executing, and analyzing growth experiments – from optimizing onboarding processes to improving the free-trial funnel and promoting product usage through the Libra Academy.
Your Responsibilities
- Support sales management in managing and optimizing the e-commerce funnel – from signup to conversion.
- Support the rollout of e-commerce in several European countries together with local business units, finance, marketing, and sales.
- Analyze user behavior and funnel performance to identify friction points and potential for improvement.
- Optimize and integrate e-commerce with other CRM and financial tools together with Finance and Sales Operations to drive efficiency and automation across the entire sales and financial workflow.
- Collaborate with Product, Marketing, and Finance to conduct growth experiments (A/B tests, onboarding adjustments, landing page optimization).
- Cooperate with Marketing and Sales to align campaigns with in-product activation and upsell flows.
- Promote product usage and retention by coordinating training content in the Libra Academy.
- Monitor KPIs in acquisition, activation, and retention – and translate data into actionable insights.
- Contribute to growth playbooks, dashboards, and internal documentation.
- Innovation & Growth: Identify new trends, technologies, and opportunities to improve the online shopping experience.
What we are looking for
- Experience: 2–5 years in Growth, Sales, Marketing, or Data in the B2B SaaS sector.
- Data Literacy: Strong analytical skills and experience with tools like Looker, Amplitude, GA4, or similar.
- Growth Expertise: Solid understanding of product funnels, conversion optimization, and user activation.
- Collaboration: Confident in dealing with product, marketing, and finance teams.
- Curiosity & Experimentation: Passion for user behavior, testing, and growth strategies.
- Communication: Very good English skills; German is a plus.
- Bonus: Experience in Legal Tech, SaaS, or Professional Services (not required).
- Mindset: Proactive, hands-on, and motivated to test, learn, and implement quickly.
Collaboration
This is a hybrid role where you will spend at least eight days per month in our office to enjoy the benefits of in-person collaboration with colleagues.
What we offer
This is a role with great impact, where you will help shape the foundation of our go-to-market strategy, work directly with leadership, and influence growth.
Become part of a culture that values ownership, precision, and learning – while enjoying a competitive salary and the chance to scale a fast-growing AI solution from Wolters Kluwer with a startup mentality.
For questions, please contact recruiter Claudia Funk by email at claudia.funk@wolterskluwer.com or by phone at +31 6 15136211.