Freelance Market Researcher and Interviewer

1 Month ago • All levels

Job Summary

Job Description

This is a freelance contract position for a market researcher and interviewer based in Lucknow. The role involves conducting in-depth interviews, analyzing market data, and preparing reports. Responsibilities include secondary research, primary research (interviews with industry leaders), retail audits, and report generation in English. The researcher will be responsible for gathering market data, conducting interviews, and analyzing information from various sources. The position requires proactivity in securing interviews, uncovering key data and insights, and building a digital library of secondary research. It involves working with granular databases, estimating data, and networking to create long-term industry links.
Must have:
  • Experience in market research and in-depth interviews
  • Ability to analyze large volumes of market data using MS-Excel.
  • Experience in collecting information from secondary sources.
  • Conducting interviews with key players.
  • Generating MS-Word and PowerPoint reports in English.

Job Details

This position is for self-employed contract work only. All work is coordinated remotely from India. Experience in market research and in-depth interviews are key. MUST BE LOCATED IN LUCKNOW

Euromonitor International seeks a self-employed researcher to interview, analyze and report on multiple industries in Lucknow. This role will suit a self-starting individual, who is looking for the flexibility of working from home. You will enjoy the challenge of reporting on consumer markets for a leading player in strategy research, globally. Industry researchers are employed on an annual contract basis and work with commissioners based in our London office.

Our research addresses the following type of questions to deliver insightful business intelligence:

  • How much chocolate was sold in the Lucknow in 2018? Why did sales increase/decline over the previous year?
  • What companies are the leading players in the pet care market? What share of sales is held by the leading brands?
  • Why is company X doing better than company Y? What strategy is being employed and how is this supported operationally?

70% of your time will be dedicated to conducting secondary research and updating the database for several industries including packaged foods and pet foods. The remaining will focus on primary research (interviews with industry opinion leaders). You will be working with very granular databases and while advanced data skills are not required, you must enjoy estimating data from quantitative and qualitative insights.

On primary research, success relies on researchers’ proactivity to recruit and secure interviews with the right contacts, and their ability to uncover key data and insights via open discussions. Researchers are also responsible for building and maintaining a digital library of secondary research by accessing and analysing local/professional trade press, company annual reports, national statistics, broker reports, etc.

KEY RESPONSIBILITIES

  • Creating and analyzing large volumes of market data (MS-Excel) and qualitative information.
  • Reviewing and collecting information from secondary sources
  • Availability to work throughout the year based on project requirements - likely to require 35 hr per week depending on team needs
  • Conducting interviews with key players along the value chain: manufacturers, suppliers, distributors, associations, government, etc.
  • Perform retail audits of major retailers and stores around Lucknow.
  • Researching and recruiting contacts for interviews. Networking to create long-term links with the industry is key.
  • Generating MS-Word and PowerPoint reports in English.

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