Influencer Marketing & Content Manager
Job Summary
Job Description
- 3+ years proven experience in influencer marketing
- Experience running campaigns in the US
- Understanding of social media platforms and trends
- Excellent communication and negotiation skills
- Campaign performance monitoring and optimization
- Manage multiple projects and meet deadlines
6 skills required
Job Details
Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
We are seeking a talented and experienced Influencer & content Marketing Manager to join our Global marketing team in Playtika. In this role, you will be responsible for developing and executing influencer marketing strategies & campaigns in the US and Europe to enhance our brand performance and drive installs to our games Portfolio. You will build strategic content plans surrounding our games that will help increase engagement. You will work closely with Global influencers agencies, content creators, and internal teams to create compelling campaigns that align with our brand values and marketing objectives.
Key Responsibilities:
- Develop and implement influencer marketing strategies to promote our games products and services.
- Identify and build relationships with key influencers agencies and content creators in the gaming industry.
- Manage influencer partnerships, including negotiations, contracts, and campaign execution.
- Collaborate with internal teams to create engaging and authentic content for influencer campaigns.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Stay up-to-date with industry trends and emerging platforms to ensure our influencer marketing efforts remain innovative and effective.
Qualifications:
- 3+ years of Proven experience in influencer marketing. Experience with running campaigns in the US – an advantage.
- Strong understanding of social media platforms and influencer marketing trends.
- Excellent communication and negotiation skills.
- Proven experience in Monitor and analyze influencers campaigns, setting KPI’s and proven ability to track and optimize the campaigns.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Creative mindset with a passion for gaming and digital marketing.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
You will work with:
- Strategic marketing managers
- Users acquisition managers
- Social managers
- Business analysis managers
- Influencer agencies
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you feel the above describes you perfectly - Apply now!
Employee at Playtika? Click here -
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About The Company
For a decade Playtika has been a pioneer in the games industry with more than 34 million monthly active users across a portfolio of casual games titles. We were among the first to offer free-to-play games on social networks, and shortly after, on mobile platforms. Playtika creates disruptive gaming experiences that are reshaping the gaming landscape using cutting-edge technologies in Live-Ops, Data Analytics and Performance Marketing. As a digital entertainment powerhouse, Playtika processes 9TB of data daily. Our creative team translate data-driven insights into customized story lines that deliver exciting challenges and surprising thrills, at every twist and every turn. We move fast, seizing new opportunities, pushing boundaries and leveraging the technology and talent we’ve acquired along the way. At Playtika, we are storytellers and coders, artists and data-scientists, explorers and strategists. We don’t just build games, we bring them to life. We create infinite ways to play. Headquartered in Herzliya, Israel, Playtika has over 3700 employees in offices worldwide including Ramat Gan, Berlin, , Warsaw, Vienna, Helsinki, Chicago, Las Vegas, Santa Monica, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.
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