Influencer Marketing & Content Manager

We are seeking a talented and experienced Influencer & content Marketing Manager to join our Global marketing team in Playtika. In this role, you will be responsible for developing and executing influencer marketing strategies & campaigns in the US and Europe to enhance our brand performance and drive installs to our games Portfolio. You will build strategic content plans surrounding our games that will help increase engagement. You will work closely with Global influencers agencies, content creators, and internal teams to create compelling campaigns that align with our brand values and marketing objectives.

Key Responsibilities:

• Develop and implement influencer marketing strategies to promote our games products and services.
• Identify and build relationships with key influencers agencies and content creators in the gaming industry.
• Manage influencer partnerships, including negotiations, contracts, and campaign execution.
• Collaborate with internal teams to create engaging and authentic content for influencer campaigns.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Stay up-to-date with industry trends and emerging platforms to ensure our influencer marketing efforts remain innovative and effective.

Qualifications:

• 3+ years of Proven experience in influencer marketing. Experience with running campaigns in the US – an advantage.
• Strong understanding of social media platforms and influencer marketing trends.
• Excellent communication and negotiation skills.
• Proven experience in Monitor and analyze influencers campaigns, setting KPI’s and proven ability to track and optimize the campaigns.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative mindset with a passion for gaming and digital marketing.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

You will work with:

• Strategic marketing managers
• Users acquisition managers
• Social managers
• Business analysis managers
• Influencer agencies