Marketing Promotion Staff (Fintech Business)

paypay

| Japan (Remote) | Full Time | 1 months ago

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Job Summary

PayPay, a fintech company with over 70 million users, is seeking a Marketing Promotion Staff for its Fintech business. This role involves defining core values and delivering them to users to maximize PayPay's business. The position focuses on promoting the standalone use and cross-use of financial services (banking, securities, insurance, and some card business) within the PayPay group. Responsibilities include planning, execution, and analysis of marketing activities, from customer journey design to promotion planning, with an emphasis on rapid iteration and AI collaboration to establish PayPay as a leading financial platform.

Must Have

Service Go-to-Market (GTM) experience
Practical experience in marketing strategy and planning
Business level or higher Japanese language skills
Experience in DX planning and promotion utilizing generative AI such as Chat-GPT, Gemini

Good to Have

Consumer service Go-to-Market (GTM) experience
Experience as a PM or PMO
Practical experience in advertising improvement and CRM for consumer service growth
Knowledge and experience in data analysis
Work experience in fast-paced companies (IT, venture, etc.)
Marketing experience in financial businesses or services
Understanding of financial laws and regulations
Business level English proficiency

Perks & Benefits

Social insurance (health insurance, employee pension, employment insurance, workers' accident compensation insurance)
Corporate defined contribution pension plan
Special bonus (incentive) paid once a year based on company performance and individual contribution
Overtime work allowance, late-night work allowance
Ability to receive part of salary in PayPay account (supports digital salary payment)
Hybrid Workstyle (office, home or satellite office for remote work)
Super flex-time system (no core time)
Weekends and national holidays, year-end and New Year holidays, and other company-designated days off
Annual paid leave, congratulatory/condolence leave, maternity leave, child care leave, family care leave, family care leave, childcare leave, etc.

Job Description

About PayPay

PayPay, a fintech company that has surpassed 70 million users in approximately 7 years since its service launch in 2018, is composed of diverse members from about 50 countries and regions.

OUR VISION IS UNLIMITED_

We believe that a clear vision is not necessary to create a future beyond our imagination. PayPay's stance is always Day 1, realizing a vision (future) that no one can imagine. We are looking for colleagues who are passionate about tackling this grand vision, polishing products at an overwhelming speed that cannot be imitated by other companies, and professionally promoting the widespread adoption of cashless payments in Japan and its use as a financial life platform. We seek individuals who can proactively identify issues, collaborate with others, and jointly promote the creation of new value.

About the Job

Introduction to the Marketing Planning Division

The mission is to define PayPay's core values and deliver them to users (general consumers/merchants) through appropriate methods and media, thereby maximizing PayPay's business. It brings together members with a strong passion for FinTech business and marketing operations.

Marketing Division Recruiting FACT BOOK

Introduction to the Financial Marketing Department, the assignment destination for this position

This department is responsible for marketing planning areas that promote standalone use and cross-use of financial businesses (banking/securities/insurance in general and some card businesses), as well as overall marketing activities related to bank connections and charge cost optimization.

Background of Recruitment

PayPay is launching various new services to make its financial business a pillar of its operations alongside payments. This recruitment is an addition to expand the financial marketing organization to further accelerate the launch and expansion of these services.

The financial sector is a new business area, with many business launches proceeding in parallel. We believe it is crucial to conduct preliminary research and marketing plan formulation, inspect UI/UX before market launch, and rapidly refine after market launch by observing numerical data and user reactions. We are looking for individuals who can quickly cycle through these processes.

Specific Job Responsibilities

Currently, PayPay is focusing on various marketing activities to further strengthen synergy effects with its financial group companies, including subsidiaries PayPay Bank, PayPay Securities, PayPay Card, and PayPay Insurance. You will be responsible for planning and implementing user approaches to enable PayPay to evolve from just a payment function to a financial platform, and for promoting overall marketing activities from designing customer journeys to designing promotions. You will collaborate with group companies in the financial business to implement everything from strategy formulation to the establishment of new services and functions.

Formulation of marketing plans to expand service usage with financial group companies including PayPay Bank, PayPay Securities, and PayPay Insurance.
Formulation of marketing plans to promote healthy use in the credit finance area of PayPay Card.
Planning of marketing plans in line with new service and new function release plans, from progress management to GTM preparation including promotions and campaigns.
Implementation of improvement activities by cycling through planning ⇒ execution ⇒ analysis to ensure the penetration of financial business.
Promotion of AI collaboration to streamline and automate these activities using AI.

Appeal of this position

You can gain experience in launching large-scale financial businesses, which are expected to reach a certain scale even at the launch stage, from a marketing perspective.
You can gain cross-company work experience, not only within the company but also by promoting marketing with various group financial companies.
You can gain work experience understanding laws and regulations across multiple financial business areas.
You can independently conceive and execute data-driven financial marketing plans based on PayPay's vast data.

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Required Experience/Skills

Service Go-to-Market (GTM) experience
Practical experience in marketing strategy and planning
Business level or higher Japanese language skills
Experience in DX planning and promotion utilizing generative AI such as Chat-GPT, Gemini

Desired Experience/Skills

Consumer service Go-to-Market (GTM) experience
Experience as a PM or PMO
Practical experience in advertising improvement and CRM for consumer service growth
Knowledge and experience in data analysis
Work experience in fast-paced companies (IT, venture, etc.)
Marketing experience in financial businesses or services
Understanding of financial laws and regulations
Business level English proficiency

What PayPay Looks for in People

Individuals who embody PayPay 5 senses

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Benefits and Conditions

Employment Type

Full-time employee

Work Location

Hybrid Workstyle (office, home or satellite office for remote work)
*Please note that attendance at the office/remote work will be in accordance with the rules of the affiliated organization and work instructions.
*The use of satellite offices is subject to the rules of the affiliated department.

Working Hours

Super flex-time system (no core time)
Principle: 9:00 AM - 5:45 PM (7 hours 45 minutes of actual work + 1 hour break)

Holidays and Vacations

Weekends and national holidays, year-end and New Year holidays, and other company-designated days off
Annual paid leave, congratulatory/condolence leave, maternity leave, child care leave, family care leave, family care leave, childcare leave, etc.

Salary

Annual salary system (including some fixed overtime pay)
Determined by company regulations based on experience, skills, performance, and contribution
Reviewed once a year
Special bonus (incentive) paid once a year based on company performance and individual contribution
Overtime work allowance, late-night work allowance

*Part of your salary can be received in your PayPay account (supports digital salary payment)

Benefits

Social insurance (health insurance, employee pension, employment insurance, workers' accident compensation insurance)
Corporate defined contribution pension plan

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Other Information:

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