Marketing Promotion Staff (Fintech Business)

About PayPay

PayPay, a fintech company that has surpassed 70 million users in approximately 7 years since its service launch in 2018, is composed of diverse members from about 50 countries and regions.

OUR VISION IS UNLIMITED_

We believe that a clear vision is not necessary to create a future beyond our imagination. PayPay's stance is always Day 1, realizing a vision (future) that no one can imagine. We are looking for colleagues who are passionate about tackling this grand vision, polishing products at an overwhelming speed that cannot be imitated by other companies, and professionally promoting the widespread adoption of cashless payments in Japan and its use as a financial life platform. We seek individuals who can proactively identify issues, collaborate with others, and jointly promote the creation of new value.

About the Job

Introduction to the Marketing Planning Division

The mission is to define PayPay's core values and deliver them to users (general consumers/merchants) through appropriate methods and media, thereby maximizing PayPay's business. It brings together members with a strong passion for FinTech business and marketing operations.

• Marketing Division Recruiting FACT BOOK

Introduction to the Financial Marketing Department, the assignment destination for this position

This department is responsible for marketing planning areas that promote standalone use and cross-use of financial businesses (banking/securities/insurance in general and some card businesses), as well as overall marketing activities related to bank connections and charge cost optimization.

Related Content

• PayPay CMO, who has 67 million users, envisions a new stage. What is the limitless challenge to become a "Special One"? (2025.03.05)
• The Head of Marketing Planning talks about the appeal of marketing that only PayPay can achieve? (2024.06.20)
• Fun payments for all users. "PayPay Card Scratch Lottery" created with PayPay x PayPay Card (2024.09.12)
• PayPay Marketing Front Line Vol. 4 Financial Marketing Department (2022.05.11)

Background of Recruitment

PayPay is launching various new services to make its financial business a pillar of its operations alongside payments. This recruitment is an addition to expand the financial marketing organization to further accelerate the launch and expansion of these services.

The financial sector is a new business area, with many business launches proceeding in parallel. We believe it is crucial to conduct preliminary research and marketing plan formulation, inspect UI/UX before market launch, and rapidly refine after market launch by observing numerical data and user reactions. We are looking for individuals who can quickly cycle through these processes.

Specific Job Responsibilities

Currently, PayPay is focusing on various marketing activities to further strengthen synergy effects with its financial group companies, including subsidiaries PayPay Bank, PayPay Securities, PayPay Card, and PayPay Insurance. You will be responsible for planning and implementing user approaches to enable PayPay to evolve from just a payment function to a financial platform, and for promoting overall marketing activities from designing customer journeys to designing promotions. You will collaborate with group companies in the financial business to implement everything from strategy formulation to the establishment of new services and functions.

• Formulation of marketing plans to expand service usage with financial group companies including PayPay Bank, PayPay Securities, and PayPay Insurance.
• Formulation of marketing plans to promote healthy use in the credit finance area of PayPay Card.
• Planning of marketing plans in line with new service and new function release plans, from progress management to GTM preparation including promotions and campaigns.
• Implementation of improvement activities by cycling through planning ⇒ execution ⇒ analysis to ensure the penetration of financial business.
• Promotion of AI collaboration to streamline and automate these activities using AI.

Appeal of this position

• You can gain experience in launching large-scale financial businesses, which are expected to reach a certain scale even at the launch stage, from a marketing perspective.
• You can gain cross-company work experience, not only within the company but also by promoting marketing with various group financial companies.
• You can gain work experience understanding laws and regulations across multiple financial business areas.
• You can independently conceive and execute data-driven financial marketing plans based on PayPay's vast data.

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Required Experience/Skills

• Service Go-to-Market (GTM) experience
• Practical experience in marketing strategy and planning
• Business level or higher Japanese language skills
• Experience in DX planning and promotion utilizing generative AI such as Chat-GPT, Gemini

Desired Experience/Skills

• Consumer service Go-to-Market (GTM) experience
• Experience as a PM or PMO
• Practical experience in advertising improvement and CRM for consumer service growth
• Knowledge and experience in data analysis
• Work experience in fast-paced companies (IT, venture, etc.)
• Marketing experience in financial businesses or services
• Understanding of financial laws and regulations
• Business level English proficiency

What PayPay Looks for in People

• Individuals who embody PayPay 5 senses

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Benefits and Conditions

Employment Type

• Full-time employee

Work Location

• Hybrid Workstyle (office, home or satellite office for remote work)
• *Please note that attendance at the office/remote work will be in accordance with the rules of the affiliated organization and work instructions.
• *The use of satellite offices is subject to the rules of the affiliated department.

Working Hours

• Super flex-time system (no core time)
• Principle: 9:00 AM - 5:45 PM (7 hours 45 minutes of actual work + 1 hour break)

Holidays and Vacations

• Weekends and national holidays, year-end and New Year holidays, and other company-designated days off
• Annual paid leave, congratulatory/condolence leave, maternity leave, child care leave, family care leave, family care leave, childcare leave, etc.

Salary

• Annual salary system (including some fixed overtime pay)
• Determined by company regulations based on experience, skills, performance, and contribution
• Reviewed once a year
• Special bonus (incentive) paid once a year based on company performance and individual contribution
• Overtime work allowance, late-night work allowance

• *Part of your salary can be received in your PayPay account (supports digital salary payment)

Benefits

• Social insurance (health insurance, employee pension, employment insurance, workers' accident compensation insurance)
• Corporate defined contribution pension plan

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Other Information:

• PayPay Inside-Out (Corporate Blog) /JP
• PayPay Inside-out (Corporate Blog) /ENG
• PayPay Product Blog /JP
• PayPay Product Blog /ENG

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