New Business Development / Service Planning / Leader Candidate (Payment / Fund Transfer Services)

About PayPay

PayPay, a fintech company that surpassed 70 million users in about 7 years since its service launch in 2018, is composed of diverse members from approximately 50 countries and regions.

OUR VISION IS UNLIMITED_

We believe that a clear vision is not necessary to create a future beyond our imagination. PayPay's stance is always Day 1, realizing a vision (future) that no one can imagine. We are looking for colleagues who are passionate professionals, willing to tackle this grand vision, refine products with overwhelming speed that no other company can imitate, and rapidly promote the spread of cashless payments in Japan and its use as a financial life platform. We seek individuals who can proactively identify issues and collaborate with others to create new value.

About the Work

Introduction to the Merchant Strategy Division

The Merchant Strategy Division provides services that enrich both users and merchants, such as coupons and stamp cards, in addition to payments at member stores, for 70 million users (as of July 2025). We also offer services for local governments, such as issuing gift certificates, and services that support manufacturers' product promotions, beyond just retail and restaurants. Our mission is to create new value from the PayPay platform by leading everything from new business conception to service planning, development, and growth.

Introduction to the Position's Department

Aiming to enrich various stakeholders using the PayPay app, including users, businesses, and local governments, we are involved in a wide range of tasks from concept planning to project management and development promotion. These tasks include planning and improving services leveraging PayPay's payment business infrastructure, creating synergies with group companies, and building cross-service infrastructure. By creating various scenarios through our services, we can expand PayPay's touchpoints with users. From this perspective, this position plays a very important role in the current PayPay.

Related Content

• Creating a service loved by both users and society from scratch. The challenge of merchant strategy
• Only half a year from conception. Thoughts on launching a new service introduced to about one-third of Japan's local governments
• Interview with PayPay Service Planning Manager! What is the secret to learning and evolving with environmental changes?
• Contributing to corporate cashless payments with PayPay Business Account! The determination of a Service Planning PM

Background of Recruitment

PayPay started in 2018. While still focusing on increasing the number of users and merchants, since fiscal year 2022, we have entered a phase of accelerating revenue growth from merchants, which will become our second pillar. The Merchant Strategy Division is responsible for this. Currently, in the merchant business, in addition to growing existing services such as PayPay coupons and PayPay stamp cards, we are also focusing on creating new services that will become future business pillars. We are looking for talent who can lead the creation or growth of services in line with business growth and expansion, and eventually demonstrate leadership in service planning for the merchant business.

To realize a super app for merchants, it is necessary to create new services that are No. 1 in various value chains of stores, primarily focusing on promotions. Therefore, we need more personnel who deeply understand the schemes and examples of service platforms overseas and domestically, and who can promote business strategy formulation and concrete service planning and launch. We will strengthen our personnel system to enhance and further grow our business.

Job Responsibilities

As a planning member of PayPay's merchant business, you will be involved in all processes from conception, strategy, to social implementation, and will be responsible for creating and disseminating new payment, promotion, and financial experiences using AI. In this position, you are required not only to formulate strategies and promote projects but also to conceive value that changes industry norms and have the execution ability to bring it to reality.

Examples of Services

• Strategic planning and execution of a promotional ecosystem centered on PayPay gift certificates.
• Conception and execution of product/service strategies to accelerate the spread of online payments.
• Business strategy formulation and launch of new services for B2B payments and related financial services.

Specific Job Responsibilities

• Conception and strategic planning of new businesses/services based on industry structure, social trends, and technological trends.
• Value verification, understanding user behavior, and hypothesis building using AI and data analysis.
• Requirements definition and development promotion of new functions (financial services, recommendations, etc.) utilizing machine learning models.
• Designing service implementation methods considering legal systems and business constraints.
• Overall project management, including coordination and consensus building with internal and external stakeholders.
• Business KPI design and planning and execution of various measures (usage promotion, service improvement, etc.) to achieve targets.

Appeal of this Position

• You can launch new businesses as proprietary services and be involved in their operation and monetization from start to finish.
• You have the chance to open up new markets/needs in Japan by leveraging our overwhelming payment business infrastructure and excellent development capabilities.
• You can be involved in services of great social significance by supporting store DX.
• You can interact with various companies, including group companies (SoftBank, LINE Yahoo, etc.), expanding your network and perspective.

Required Experience/Skills

Required Experience (2+ years in any of the following)

• Experience in conceiving and implementing new businesses or services involving diverse stakeholders (management, legal, external partners, government, etc.).
• Experience in project promotion, consistently handling everything from conception to strategic design and execution.
• Experience in creating value in highly uncertain areas, considering systems, customs, and industry structures.

Required Skills

• Presentation creation skills using PowerPoint/Google Slides.
• Simulation and graph creation skills using Excel/Google Spreadsheets.
• Conceptualization ability to understand structural issues in society and industry and translate them into business.
• Development promotion ability through requirements definition documents and specifications.
• Leadership to autonomously set challenges and motivate others.

Desirable Experience/Skills

Desirable Experience

• Product planning or conception experience in payment, promotion, or B2B finance (lending, invoice processing) domains.
• Experience involved in AI/ML model design or service utilization (e.g., recommendation engines, demand forecasting, credit scores).
• Documentation and presentation experience for management.

Desirable Skills

• Business-level English proficiency.
• Management skills for business income/expenditure and KPI design.
• Practical understanding of related legal systems such as the Premiums and Representations Act / Fund Settlement Act.
• Business implementation skills for generative AI and business support AI (e.g., prompt design).

What PayPay Looks For in People

• Individuals who embody PayPay 5 senses.

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Terms and Conditions

Employment Type

• Full-time employee

Work Location

• Hybrid Workstyle (office, home, or satellite office for remote work)
• *Remote/office attendance will be in accordance with the rules and work instructions of the assigned organization.*
• *Use of satellite offices will be in accordance with the rules of the assigned department.*

Working Hours

• Super flex-time system (no core time)
• Principle: 9:00 AM - 5:45 PM (7 hours 45 minutes actual work + 1 hour break)

Holidays

• Saturdays, Sundays, public holidays, year-end and New Year holidays, and company-designated days.

Leave (Statutory Leave and Company Benefits)

• Annual paid leave (14 days in the first year, prorated according to the joining month. Usable from the joining date).
• Personal leave (5 days granted annually / 3 or 5 days granted in the first year depending on the joining month)
• *This is PayPay's unique special paid leave system, which can be used for illness/injury/hospital visits for oneself, family, or pets.*

Salary

• Annual salary system (including some fixed overtime pay).
• Determined according to company regulations based on experience, skills, performance, and contribution.
• Reviewed once a year.
• Special bonus (incentive) paid once a year based on company performance and individual contribution.
• Overtime work allowance, late-night work allowance available.
• *Regarding salary payment, a portion can be received in a PayPay account (supports digital salary payment).*

Benefits

• Social insurance (health insurance, welfare pension, employment insurance, worker's accident insurance).
• Corporate defined contribution pension plan.

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Other Information:

• PayPay Inside-Out (Corporate Blog) /JP
• PayPay Inside-out (Corporate Blog) /ENG
• PayPay Product Blog /JP
• PayPay Product Blog /ENG

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